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In the "Agroindústria Familiar" program on Rio Grande Rural, the focus is on the state of Rio Grande do Sul and its efforts to encourage the industrialization of products made on small rural properties to boost farmers' income and improve their quality of life. Two examples are given: the Barão do Cotegipe family, who diversified their seven-hectare farm with fruit cultivation and started producing jams, jellies, and compotes, and the Slaviero family, who legalized home production and began selling their fruits and processed products. The support from the prefeitura and financial institutions played a significant role in their success. The speaker in the second part of the program discusses how the national school feeding program has expanded family agro-industries in the state, providing a guaranteed market for local and regional fairs, as well as supermarkets. This growth is primarily driven by the school feeding program, allowing farmers to invest in their businesses and keep farming, benefiting not only their families but also other small farmers in the region. The speaker also mentions partnerships with local authorities, Sebrae, and other organizations that have helped them succeed. They express their intention to expand their business further and share how it has kept their children on the farm instead of leaving for other opportunities.
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