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Artisanal cheese producers in Minas Gerais, Brazil's Serro region, have received a significant boost with the introduction of a new seal guaranteeing the authenticity of their Minas artisanal cheese. The seal, which can be traced through a QR code and numerical code on the packaging, allows consumers to verify the cheese's origin and ensures it was produced in the Serro region. This initiative enhances trust and traceability, while also providing regional identity and increasing visibility and value for producers. The seal, which will be available for cheeses from various municipalities in the region, aims to foster economic growth, productivity, and tourism, while preserving the historical and cultural tradition of artisanal cheese production in Minas Gerais.
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