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In the YouTube video titled "Novos touros angus podem injetar US$ 1 BI na economia," Genexbrasil imported nine Angus bulls from the United States, which are capable of producing up to 30 million doses of semen each year, resulting in a potential billion-dollar investment in the Brazilian economy. These bulls will improve Brazilian beef quality, enhancing its value and demand in international markets. Genexbrasil selected these bulls based on their performance, compatibility with local Nelore breeds, heterosis effects, and technological completeness. The arrival of the Angus bulls has led to an increase in demand for high-quality semen in Brazil, driven by consumers' preference for gourmet beef and expected to continue for the next 15 years. Nicole Tramonte, an expert in product development at Genexus, highlights the importance of the intramuscular fat, or marbling, in Angus cattle, for which they undergo extensive selection, adding to the overall value of the meat. Genexbrasil sources bulls from top US breeders, such as Express and EA Hoffmann, ensuring the superior quality of their meat and attracting customers in both the domestic and international markets.
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