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In the YouTube video "Pantanal: more cattle farmers in the Pantanal region are adopting sustainable and organic beef production," Eduardo Cruzeta, president of the BPO, discusses the rising trend of certification for sustainable cattle farming in the area. There are currently over 130,000 animals slaughtered under this protocol, representing a 30% increase from 2022. The government of Grosso do Sul has launched a program to support and value these farmers, with a focus on traceability and environmental and legal compliance. The number of abattoirs in the region has also grown, indicating the success of the program. Farmers are encouraged to progress to the final phase of production, and the program aims to further value Pantaneiro beef through consumer recognition and premium pricing. The value of the beef has already increased from 8 million to 12 million reais, and is expected to continue rising due to market incentives. The farmer community is eager to join this sustainable group, with potential for a 10 to 20% price increase for farmers selling domestically.
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