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The video covers the Ministry of Agriculture's implementation of new rules for milk production in Brazil, establishing quality standards for different types of milk. The regulations focus on aspects like property organization, facilities, and training to ensure safe and high-quality milk for consumers. Producers and dairy companies have 180 days to comply with the new standards, which include meeting bacterial count limits. Companies like Danone are already working on projects to meet these new requirements, aiming to drive innovation and improve the dairy industry. While there are concerns about producers adapting to these changes within the given timeframe, the general consensus is that these measures are necessary to enhance quality standards in the sector and support overall improvement.
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