Summary of PROGRAMA REVISTA RURAL - 12/05/2024

00:00:00 - 00:40:00

In the December 5, 2024 episode of "PROGRAMA REVISTA RURAL," the YouTube video covers various topics related to Brazilian agriculture. One segment focuses on the importance of providing calves with toys and distractions during the milking phase to reduce stress and promote integration. The experiment involved keeping calves in a collective system with enrichments, resulting in positive effects on their well-being and development. Another segment highlights the evolution of Brazilian cattle farming and the role of the Embrapa gen Plus program in genetically improving and advising producers. The program, which began in 1996, provides personalized assistance to farmers based on their specific herd, needs, and genetic objectives. Technological advancements, such as genomics and ultrasound carcass analysis, have significantly increased productivity and precocity in cattle farming. The video also discusses the importance of data collection and genetic improvement in Brazilian cattle farming, emphasizing the value of the GenPlus program as a primary guide for selection and identification. The conversation then shifts to the cultivation of Malvarisco, a plant with a spicy aroma used for culinary purposes and medicinal properties. The plant is easy to cultivate and can be grown in small gardens or roçados. Additionally, the video features a successful automated morango (strawberry) farming system using isleb suspenso (suspended table system), which ensures proper irrigation, nutrient supply, and pest control. The speakers also discuss the importance of preventative measures in agriculture, including the use of medications and new vaccination protocols, and the growing significance of biological products in Brazilian farming. The video concludes by highlighting the differences between chemical and biological products and the positive impact of using biological agents on farmers' yields.

• 00:00:00 In this section of the Programa Revista Rural YouTube video from December 5, 2024, the topic is the evolution of calves and their well-being during the milking phase. The speaker emphasizes the importance of providing calves with toys and distractions during the transition from nursing, which helps reduce stress and promote integration among the animals. The experiment involved keeping calves in a collective system with enrichments such as balls, brushes, and scarecrows, which proved to have positive effects on their well-being and development. The calves interacted well with these enrichments and became calmer, allowing for easier handling in adulthood. The speaker encourages viewers to share their thoughts and suggestions for future topics in the comments section.
• 00:05:00 In this section of the "PROGRAMA REVISTA RURAL" YouTube video from December 5, 2024, the hosts discuss the evolution of Brazilian cattle farming and the role of the Embrapa gen Plus program in genetically improving and advising producers. The program, which began in 1996, not only serves as a genetic improvement tool but also provides personalized assistance to Brazilian cattle farmers. The hosts highlight the importance of knowing a producer's specific herd, needs, and genetic objectives to provide effective assistance. They also mention the advancements in technology, such as genomics and ultrasound carcass analysis, which have significantly increased productivity and precocity in cattle farming. The hosts also reflect on how agriculture's emphasis on precision and data has influenced cattle farming, requiring producers to measure and certify their livestock like seeds. Overall, the gen Plus program and technological advancements have significantly evolved cattle farming in Brazil, providing producers with valuable data and tools to improve their herds and productivity.
• 00:10:00 In this section of the "PROGRAMA REVISTA RURAL - 12/05/2024" YouTube video, the discussion revolves around the importance of data collection and genetic improvement in Brazilian cattle farming. The presence of a genetic expert on the farm is crucial for accurate data identification and animal care. Although identification is already a dominating factor, it still requires significant attention. Brazil leads the world in cattle breeding and uses biotechnology extensively. The ATF (Artificial Insemination Technology) and genetics partnership is ideal for increasing the number of animals with improved genetics. The GenPlus program, which has been in use for over a decade, allows farmers to evaluate and select animals based on specific criteria, ensuring better quality and productivity. The São Geraldo Farm, which also engages in agriculture, mining, and tourism, has seen significant growth in beef production due to genetic improvement programs. The GenPlus program serves as the primary guide for selection and identification, and its value to the rural producer is emphasized.
• 00:15:00 In this section of the "PROGRAMA REVISTA RURAL" YouTube video from December 5, 2024, the topic revolves around the best animal for Brazilian farmers and the benefits of joining the gen Plus program. The speaker highlights the significance of identifying a quality animal for their farm, specifically mentioning one from São Geraldo as an excellent representative. To join gen Plus, farmers can either contact a certified technician or directly through the program, which will then connect them with the nearest technician. The conversation then shifts to the Malvarisco plant, which is used as a seasoning for salads and even as a remedy. The speaker describes its taste and how it adds a spicy flavor to dishes, making them more delicious. Malvarisco can be added to various dishes, such as a tomato sauce or a cuscuz, and can also be used to make a refreshing, nutritious, and healthy juice by blending a few leaves with pineapple. The plant is not only used for culinary purposes but also has medicinal properties, according to popular tradition. The speaker then explains how easily Malvarisco can be cultivated, even in a small garden or roçado, and demonstrates its growth behavior. The plant is known to grow quickly and can be easily propagated from a cutting. Farmers can either grow it in pots with water or directly in the soil with organic compost.
• 00:20:00 In this section of the "PROGRAMA REVISTA RURAL" YouTube video titled "12/05/2024," the speaker discusses the cultivation of Malvarisco, a plant with a strong aroma that is a relative of the more commonly known and medicinal plant, Boldo. Malvarisco and Boldo have similar appearances, but the serrated edge of Malvarisco's leaves is more pronounced, and the Malvarisco plant does not form a woody stem like Boldo. Additionally, the aromas of the two plants are different. The speaker encourages viewers to subscribe to their channel and leave comments to help produce better and more interesting content. The video also features a successful morango (strawberry) production project in the Parque Maeda, which uses 20,000 imported mudas (cuttings) and employs strategies such as protected cultivation and fertirrigação to ensure the vigor and sweetness of the fruit.
• 00:25:00 In this section of the "PROGRAMA REVISTA RURAL" YouTube video from December 5, 2024, the focus is on the automated morango (strawberry) farming system using isleb suspenso (suspended table system). The system ensures proper irrigation, nutrient supply, and pest control, making it more practical and productive. Farmers work with biological products and use a yellow strip with feromones to attract insects. The morango plant, which grows best with a spacing of 12 cm each foot and a minimum of 2 years per plant, can yield up to 1 kg per year. Visitors can pick and taste the ripe morangos and even take home cuttings to grow their own. Proper care, including watering with about 200 ml per day, is essential for the morango plant in a home setting. Instructions on how to pick the fruit without damaging it are provided to visitors. The morango farming experience also includes tasting the sweet morangos upon arrival, with condensed milk, and promoting contact with nature for children.
• 00:30:00 In this section of the "PROGRAMA REVISTA RURAL" YouTube video titled "12/05/2024," the Maeda family shares the story behind the development of their rural tourism park in Itu, Brazil, which started as a tomato farm and evolved into a popular tourist destination. The family explains that they initially focused on tomato farming, but later expanded into fishing and tourism. They began offering additional attractions such as horseback riding, a pool, and a restaurant. The park grew in popularity, and now attracts visitors not only for fishing but also for various activities that cater to all ages. The park features Japanese culture, including a Japanese garden, culinary offerings, and a traditional morango (strawberry) rodízio. The family drew inspiration from Japanese practices, such as the presence of greenhouses in the city where visitors can explore and pick their own fruits. The park has seen significant growth in recent years, with investments in research and development totaling over 5 billion euros in 2023. Beringer, the company behind the park, also offers farmers a tool that uses artificial intelligence to monitor the health of pigs through sound analysis, allowing early detection of respiratory problems.
• 00:35:00 In this section of the "PROGRAMA REVISTA RURAL - 12/05/2024" YouTube video, the speakers discuss the importance of preventative measures in agriculture, including the use of medications and new vaccination protocols. They also highlight the growing significance of biological products in Brazilian farming, which offer higher productivity, better control of pests and diseases, and environmental benefits. The speakers emphasize the potential for reducing chemical usage and combating resistance through integrated biological and chemical management. Brazil is a global leader in the biological market, with annual revenues exceeding $1 billion, and the industry is expanding to the United States and Europe. The country is a reference for biotechnology, with advanced studies and multinational companies seeking support for biological products.
• 00:40:00 In this section of the "PROGRAMA REVISTA RURAL" YouTube video titled "12/05/2024," the discussion revolves around the differences between chemical and biological products in agriculture. The speaker explains that the market for chemical products is focused on specific crops due to selectivity, whereas biological products have a broader reach in terms of pests and diseases. Biological products act on the target pest, not the crop, and registration for these products is simpler and faster than for chemicals. Additionally, biological products have less impact on ecosystem diversity and help maintain it. The speaker emphasizes that the investment in research and innovation is the primary focus for biotechnology companies to gain producer trust. When testing a product, producers have more security, and the process involves a team of doctors and masters in research and innovation to ensure the effectiveness of the biological agent. The speaker concludes by highlighting the beauty of using a bacteria from the soil to combat diseases and the positive impact it has on farmers' yields.