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In the YouTube video "Filho volta para casa e transforma propriedade para a produção de uvas e turismo!", Rodrigo shares his journey of returning to his family's property in São Domingos do Sul and turning it into a successful vineyard and tourist destination. Previously a subsistence farm, Rodrigo saw potential in grape cultivation and began investing in the land. With the support of his family, he opened the property to visitors and started with 250 feet of grapes. Today, the vineyards occupy over 1 hectare and produce a wide variety of grapes for table use, juices, and wines. The property has become a popular destination, attracting over 300 people for the grape harvest each year. Rodrigo's innovative and sustainable farming methods have contributed to the vineyard's success, and the unique experience of picking and purchasing grapes has been well-received by visitors. Rodrigo also partners with his uncle in the rural tourism sector and introduces his nieces, Maria Luí and Carolina, who help with promotion on social media. Their spontaneous and simple videos have gained popularity, significantly growing the business. Rodrigo earns a salary and enjoys the improved quality of life despite the slower return on investment.
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