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In the YouTube video "Ciência no TikTok," three science communicators share their experiences and perspectives on using social media, particularly TikTok and Instagram Reels, to disseminate science content. Driven by the need to combat misinformation during the pandemic, they create engaging scientific content from various fields, including neuroscience and physics. Building relationships with followers is crucial, and these platforms offer professional opportunities, such as lectures and sponsored content, that can supplement income. However, these opportunities are not consistent, and partnerships require following an editorial line and understanding the role of science communicators in society. The speakers advocate for well-defined structures and a better understanding of the science communicator's role to professionalize scientific communication.
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