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In the YouTube video "Análise: a importância da gestão nas pequenas propriedades rurais" (Analysis: the importance of management in small rural properties), Professor Omar from Universidade Estadual Paulista discusses the crucial role of management in maximizing profits and reducing costs for small rural properties, which make up over 60% of food consumption. He debunks the notion that management is only essential for large-scale operations. The professor underscores the significance of planning, organization, leadership, financial control, adapting to current changes, and implementing sustainable practices for effective management. He also emphasizes the importance of technology and innovation for small producers to monitor resources and adapt to changing conditions. Furthermore, the speaker encourages small rural producers to acquire knowledge and capacitation related to their agricultural activities through various sources, including free online courses from organizations like SENAR and local agricultural secretariats, and emphasizes the importance of both technical skills and managerial capacitation for small property owners.
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