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Producers in the northern and pioneer regions of Paraná, Brazil are investing in a new crop: avocado or avocado rá. This type of avocado is highly sought after by Europeans, with 90% of production being exported there. Producers who have switched from growing oranges to avocado are satisfied with the productivity and profits. Each tree produces around 50 kg of fruit per year, making it an excellent option for small-scale farming in the Açaí, Moreira, and Nova América regions. The cooperative Nova Citrus, in partnership with IDR, supports farmers with technology and commercialization. With the crisis in orange production due to disease, farmers are moving towards fruit cultivation in general. The cooperative helps farmers find markets and provides necessary support. Avocado offers high returns for farmers, especially for those located near São Paulo, the state that exports the fruit to Europe. Its longer post-harvest life and ease of export make it an attractive option for small-scale farmers in the region. Claudio, for instance, planted 300 trees on one hectare and plans to expand. He believes the cost-benefit of avocado is excellent and offers a much higher return per hectare compared to soybean farming.
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