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In the "Programa Sertão Empreendedor : Um novo Tempo para o Semiárido" YouTube video, the speaker highlights the challenges faced by the 22.5 million Brazilians living in the semi-arid region of northeastern Brazil, known for its poverty and harsh conditions. Despite these difficulties, the speaker emphasizes the potential for development through the Sertão Empreendedor program. This project aims to improve rural productivity and sustainability by disseminating technologies and promoting their application, focusing on the caatinga vegetation, water capture and conservation, and professional qualification. The program also encourages the aggregation of value of regional products, promotes income-generating alternatives, and supports associativism and cooperativism. It provides credit resources, health and hygiene, and nutrition initiatives for rural workers and their families, while emphasizing the importance of education and technology. The ultimate goal is to create model properties and strategic reserves of water and food, and to show the semi-arid population that they no longer need to solely rely on the weather and can learn and advance with the program.
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