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The YouTube video "Economia da Solidão: cresce mercado para mais de um bilhão de pessoas que se sentem sozinhas" (Economy of Loneliness : a Market for Over a Billion People who Feel Alone) explores the economic implications of loneliness, a phenomenon affecting about 1 billion people worldwide, as per a survey in 142 countries. While differentiating between being alone due to exclusion and solitude, the speaker delves into the paradoxical nature of a more connected but solitary world. One-person households, remote work, and technological devices contribute to this trend. The food industry and ride-sharing services have adapted, with smaller individual portions and silent ride or companion options. Japanese companies offer rent-a-friend services, and demand for companion robots, particularly during the pandemic, has surged. Brands respond to these trends with offerings catering to lonely individuals, representing a strange yet growing market for the future.
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