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In the "Samuel Pereira explains how to use digital marketing to boost businesses | Pivotando" YouTube video, Pereira underscores the significance of a digital presence for individuals and businesses in today's world. Traditional businesses may thrive but require a digital presence to expand their reach and attract new customers. Pereira uses the examples of Mark Zuckerberg and Bill Gates to illustrate the power of social media following, even for individuals. He emphasizes that having a digital presence is essential for business owners to engage with their audience, build relationships, and showcase their products. Pereira also highlights that social media is not just a platform for product promotion but a place for people to connect, making a strong digital presence crucial for both personal and business growth.
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