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In this section, Pedro Fernandes, director of Agronegócios of Itaú BBA, discusses the bank's recent issuance of the primeira cédula de produto rural reserva legal para São Carlos. This title was created to promote conservation of the Amazon rainforest and reward producers who preserve beyond the minimum required by law. He also discusses the launch of a new product by Itaú BBA called "produto rural reserva legal+," a 1 million 400,000 Brazilian real loan for a farmer in Mato Grosso do Sul who has a commitment to sustainable agriculture. In addition, he discusses the importance of sustainable practices in the agricultural industry and Itaú BBA's increasing investments in this direction. However, he notes that these investments are not always recognized by the general public because they are not transparent enough.
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