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During the YouTube video " Black Friday 2016 tem até venda de gado pela internet," entrepreneurs from various sectors, including agriculture, real estate, travel, and electronics, took advantage of Black Friday to boost year-end sales. Black Friday offerings expanded to include real estate, travel, and even livestock sales. The agricultural sector participated, with a site specializing in animal sales offering discounts on horses, sheep, knives, and bulls. The event attracted significant attention, resulting in over 2 Billion Reais in sales. The interchange agency saw a 45% increase in course sales, while people learned about cheaper exchange opportunities to places like Ireland. The average price for an exchange dropped significantly. In the real estate sector, a commercial property in São Paulo was listed for R 120,000 with an initial rental price of R 3,200 but was sold for R 800 as part of the promotion. The real estate company put 1,000 properties up for sale during Black Friday, which could help reverse losses in the declining real estate market.
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