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In the YouTube video "Política de resíduos sólidos obriga empresas a recolher e dar destino correto ao lixo," the speaker discusses Brazil's solid waste policy, which mandates companies to collect and properly dispose of their waste but reveals that 40% of them fail to comply. This has resulted in a new market for third-party waste collection and recycling services . In 2021, Brazil generated over 76 million tonnes of solid waste, with 42% lacking proper disposal. The law, known as logistics reversa, holds companies responsible for returning waste to the industry for reuse. The recycling sector moves around 12 billion reais annually, but the country loses approximately 8 billion reais by not recycling waste that ends up in landfills instead. About 800,000 Brazilians live as waste pickers, and the logistics reversa presents opportunities for microentrepreneurs. The speaker's recycling company purchases 400 tonnes of material daily from the four groups: paper, plastic, aluminum, and scrap. They employ around 250 direct workers and over 20,000 indirect beneficiaries. However, the challenge lies in raising awareness and ensuring proper waste collection and selection to prevent environmental issues such as polluted rivers and landfills.
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