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In the "Tech e Startups: Fintech de Consórcios para o Agro" YouTube video, Marcelo Kogut discusses Maicon, a fintech consortium solution for the agricultural sector that offers a 100% digital acquisition process with lower interest rates and extended payment terms for agricultural machinery purchases. The consortium, which has seen success in the real estate sector, aims to provide more accessible and affordable credit for the nearly 17 million small farmers in Brazil who face difficulty accessing traditional financing. Additionally, the video explores the benefits of consortium loans and the introduction of Luminous Supplementation technology. Luminous Supplementation uses specific wavelengths of light to enhance plant growth, particularly for crops like corn and soybean. The technology is economically viable, customizable, and has low production and maintenance costs. The video also highlights Cronos Technology, which reduces cane-soca costs by up to 40% by grouping various operations into one pass using a single tractor. This technology enables farmers to apply insumos (agrochemicals) uniformly and efficiently, reducing the need for multiple passes and minimizing damage to the cane-soca. Lastly, the video introduces a new technology developed in California that helps farmers identify and count pests in real-time without requiring internet or phone signal. This system, which uses sensors and a proprietary counting system, provides farmers with valuable information about their crops and helps them make informed decisions about pest management, increasing efficiency and reducing the need for physical inspections.
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