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In the "Conheça os caminhos da lã e da pele ovina no artesanato - Programa Rio Grande Rural" YouTube video, the focus is on the traditional ovine culture and artisan crafts in the southern region of Rio Grande do Sul, specifically in Santana do Livranno. The Centenária Estação Ferroviária, now a tourist attraction called Estação Cultura, showcases the region's history and the lives of 19th-century travelers. The exhibition, " Caminhos da Lana ," highlights artisan crafts with roots in the 1940s, promoting the importance of the wool and sheepskin industry as a potential tourist attraction. Visitors were drawn to decorative clothing and accessories made by artisans from Alegrete, Bagé, Rosário do Sul, Santana do Livranno, São Borja, São Gabriel, and Uruguaiana. Artisans like Ana Rosinéia taught felting workshops, attracting new professionals and promoting regional development. The event values local production, utilizes natural resources, and generates income for Gaúcha families without harming the environment.
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