Summary of PRODUÇÃO DE UVAS SEM SEMENTES É DIFERENCIAL DE MERCADO NO RS

00:00:00 - 00:05:00

The Freiberger and Andriolli families in Rio Grande do Sul, Brazil, have found success in the grape market by producing seedless table grapes. By investing in technologies like plasticulture and genetic improvement techniques developed by Embrapa, they have created visually appealing, sweet grapes that are resistant to diseases. This differentiation allows them to command higher prices and attract consumers who prioritize quality. The families also emphasize the value-added aspect of allowing consumers to choose their own clusters, further enhancing the market value of their grapes. Overall, their focus on quality and consumer engagement has proven to be profitable and satisfying for both the producers and consumers.

• 00:00:00 In this section, we learn about grape production in the southern region of Brazil, specifically in Rio Grande do Sul. The Freiberger and Andriolli families have been primarily focused on producing grape seedlings for the country. However, they have recently expanded their business to include the production of fine table grapes, as they recognized the potential for increased productivity and commercialization. With a one-hectare area covered by plastic, they are able to reduce the number of fungicide applications, minimizing disease susceptibility. The family has invested heavily in this project, but the savings come in the form of reduced labor and management costs. They have also introduced new grape varieties that are less susceptible to diseases and visually appealing to consumers. This has opened new market opportunities for the producers, with their unique grape varieties standing out in comparison to traditional ones. The technology behind these seedless grape varieties was developed by Embrapa, and through decades of genetic improvement, they have created grapes that are both sweet and resistant to fungal diseases. Overall, this family has found success in differentiating themselves in the market through their production of seedless table grapes.
• 00:05:00 In this section, the speaker discusses the importance of producing seedless grapes as a market differentiator in Rio Grande do Sul. They explain that consumers today are more focused on the visual appeal of the grapes and are willing to pay a higher price for high-quality, seedless varieties. The speaker also highlights the use of plasticulture and meticulous cultivation techniques to achieve large clusters weighing over 2 kg. Additionally, they emphasize the value-added aspect of allowing consumers to choose their own clusters, which further enhances the market value of the grapes. By focusing on quality and engaging consumers in the production process, the speaker suggests that they can maintain profitability and satisfaction all around.