Summary of PROGRAMA REVISTA RURAL - 26/11/2023

00:00:00 - 00:55:00

In the "Programa Revista Rural" YouTube video from November 26, 2023, various topics were discussed, including honey production, beekeeping , São Paulo's coffee industry, dairy farming, and modern agriculture. The hosts introduced the importance of traceability and dedication in agriculture, focusing on honey production and its challenges, such as rapid crystallization and contamination. They also discussed the use of a fumigator or smoker in beekeeping and the importance of sustainable coffee cultivation. The video then shifted to São Paulo, the third largest coffee-producing state in Brazil, and its dairy farming project, Fazenda Rio Doce. The farmer discussed the benefits of implementing three milkings a day instead of two, leading to increased productivity and better milk quality. The importance of proper storage and temperature for milk was also emphasized, with the focus on treating cows and calves well for high-quality milk production. Additionally, the video touched upon the COP 28 conference, which aims to address climate emergencies, and the opportunity for farmers in Brazil to adopt sustainable practices and take advantage of new technologies. The development of improved crop varieties, such as Piratininga corn, was highlighted, along with the recognition of top dairy producers and their achievements in reducing greenhouse gas emissions. A man named Carlos shared his story of starting a banana business from scratch and implementing advanced technology for banana ripening and storage, leading to the creation of the Fava project and its success in the European market. Overall, the video emphasized the importance of dedication, innovation, and sustainability in agriculture.

• 00:00:00 In this section of the "Programa Revista Rural" YouTube video, the hosts welcome viewers and introduce the topic of producing and processing honey, highlighting the importance of traceability and dedication in the agriculture sector. They discuss the challenges of honey production, such as rapid crystallization caused by high sugar content, low water quantity, and cool temperatures. The hosts also emphasize the need for proper hygiene and equipment care to prevent contamination and ensure the quality of the final product. The process of extracting and decanting honey is explained, as well as the importance of storing it under appropriate conditions to prevent crystallization and fermentation. The video also touches upon the challenges of avoiding fermentation, which can be caused by high humidity, temperature above 26 degrees Celsius, and the presence of yeast. The hosts advise apiculturists to maintain clean clothing and equipment, avoid collecting honey on rainy days, and ensure that their transportation vehicles are hygienic.
• 00:05:00 In this section of the "PROGRAMA REVISTA RURAL" YouTube video, the speaker discusses the process of fermentation in honey and the use of a fumigator or smoker in beekeeping. The speaker explains that during fermentation, honey develops a vinegary smell, becomes more acidic, and produces bubbles on its surface. A stable honey, not undergoing fermentation, does not exhibit these characteristics. The fumigator is an essential safety tool in beekeeping, as it helps manage bee colonies and maintains product quality. It produces smoke that drives bees away and masks their communication, making beekeeping tasks safer and more efficient. Proper use of smoke is crucial to prevent accidents and contamination. The video also highlights the recognition of Paulista coffee producers in the 22nd edition of the São Paulo Coffee Quality Award. This award symbolizes the interaction between all sectors involved in coffee cultivation and showcases the excellent coffee quality produced in São Paulo, contributing to the state's economy. The premiaction opens doors to new markets for these coffee farmers, generating opportunities and encouraging more producers to invest in quality. The speaker emphasizes the importance of sustainable and regenerative coffee cultivation practices to offer consumers a more sustainable coffee option.
• 00:10:00 In this section of the "PROGRAMA REVISTA RURAL" YouTube video titled "26/11/2023," the focus is on São Paulo, the third largest coffee-producing state in Brazil. São Paulo represents approximately 10% of Brazil's Arabica coffee production and is home to the majority of the industry's processing and manufacturing industries, including torrefaction and grinding. The state is also the largest consumer and primary exporter of coffee. The video then shifts to a dairy farming project, Fazenda Rio Doce, which covers 390 hectares, with 130 hectares dedicated to milk production. The farm's history dates back over a century, and the current owner, who is an engineer, bought the land after facing challenges during the 1929 crisis. The dairy production began in the 1960s, and the farm transitioned from raising rustic cattle to investing in artificial insemination. The farm faced challenges with cell count issues in the cattle, which led to the implementation of a controlled environment for the animals. Today, the farm has a low cell count and improved cattle health.
• 00:15:00 In this section of the "PROGRAMA REVISTA RURAL" YouTube video, a farmer discusses how implementing three milkings a day instead of two has significantly increased productivity on his dairy farm, Rio Doce. The farm, which has 10 milking units, is located in the center of a fosso and allows for better comfort and productivity for the high-production cows. With three milkings a day, the farmer is able to produce 31-32 liters of milk per day, compared to the previous 25-27 liters with two milkings. The improved comfort for the cows, which includes access to water, shade, and proper ventilation, leads to better milk quality and overall well-being. The farmer emphasizes the importance of providing the best possible care for the animals, as they are treated like "princesses" with nutritionists, ventilators, and constant human care. The dairy farm, which produces 6,500 liters of milk per day, relies on a large volume of silage and a concentrated feed made of soybean meal, moist corn, sunflower pulp, citrus pulp, and sometimes soybean hulls. The farmer expresses his passion for dairy farming, which he has been doing for over 80 years, and believes that the key to sustainability is not only producing high-quality milk but also having a market to sell it to. He acknowledges that farming is a demanding and daily task that requires dedication and commitment, but finds joy in working with the animals and the rewards of the job.
• 00:20:00 In this section of the "PROGRAMA REVISTA RURAL" YouTube video, the discussion revolves around the proper storage and temperature of milk for industrial use. The speaker explains that milk should be stored in tanks with specific capacities and maintained at ideal temperatures to ensure quality and prevent freezing. The lower the temperature, the slower bacterial growth, resulting in better-quality milk. The milk's destination depends on the farmer's partnerships with specific dairies, such as Leite Natura or Bela Vista. Farmers sell their milk to these dairies, which then process it into various products like yogurt or cheese. The speaker emphasizes the importance of professionalization in modern dairy farming in Brazil, requiring specialized personnel in areas like animal care, nutrition, and technical support. The Fazenda Rio Doce, for instance, focuses on treating cows and calves well to ensure they grow into good producers, with an average of 30 to 40 animals per pen. The farm uses genetics from the Holstein breed and previously used Gir genetics to produce high-quality calves. The calves are given milk twice a day, with an average of 6 to 7 liters per day, and are kept in a clean and comfortable environment to promote growth.
• 00:25:00 In this section of the "PROGRAMA REVISTA RURAL" YouTube video, Eduardo shares his experience of taking over his family's farm and working alongside his wife and newborn daughter. To qualify as a bezerro (calf) for desmaming (weaning), the animal must weigh at least 70 kg and consume a minimum of 1.5 liters of milk per day. Eduardo grew up on the farm and always had a strong desire to continue the family's farming tradition. He believes that despite challenges, the farm has always been prosperous, and he never considered leaving. With Eduardo's arrival, the older generation can take a break and rest. Gabriela, Eduardo's wife, also contributes to the farm's daily operations. Eduardo works in the finance and data management sectors, while his wife supports the health and organization of the livestock sector. The arrival of their newborn daughter presents an opportunity for the next generation to learn and grow in the enriching farm environment. Eduardo believes that if their daughter sees the prosperity and harmony of the farm, she will naturally develop an interest in the work.
• 00:30:00 In this section of the "PROGRAMA REVISTA RURAL" YouTube video from November 26, 2023, the hosts discuss various topics, including the cultivation of quiabo and the upcoming COP 28 conference in Dubai. The hosts interview Carlos Alberto de Jesus Leal from Toledo, Minas Gerais, about the preparation of quiabo without baba. The hosts also acknowledge and appreciate the comments from their viewers. The COP 28 conference, which will take place from November 30, 2023, will bring together representatives from nearly 200 countries to coordinate global actions for addressing climate emergencies. The study conducted by Fundamento Análises reveals that only 22% of Brazilian companies with headquarters in the country plan to participate in the conference. The survey, which targeted professionals in sustainability, corporate responsibility, and related areas, found that 48% of participants expect regulatory action from the government to drive corporate environmental efforts. The researchers emphasize the importance of the agricultural sector taking a leading role in addressing climate issues. The COP 28 conference presents a significant opportunity for the agro sector to make a positive impact.
• 00:35:00 In this section of the "PROGRAMA REVISTA RURAL" YouTube video from November 26, 2023, the speaker discusses the opportunity for farmers in Brazil to practice modern agriculture in response to climate changes. He emphasizes the need for farmers to adopt sustainable practices and take advantage of new technologies and genetic modifications to improve production. The speaker also highlights the importance of agriculture in the Brazilian economy and its role in ensuring food security during climate-related challenges. He encourages farmers to participate in international climate conferences, such as COP 28 and COP 30, to contribute to global solutions. The speaker also mentions the advancements in seed production and the development of a biofactory for producing biological insumos for controlling pests and diseases in various regions of the state. The genetic modification of crops is also mentioned as a crucial aspect of maintaining a diverse genetic line and ensuring food security.
• 00:40:00 In this section of the "PROGRAMA REVISTA RURAL" YouTube video from November 26, 2023, the focus is on the development of improved crop varieties, specifically the Piratininga corn, which has gained attention from Brazilian farmers and other countries in Latin America and Africa. The corn has desirable architecture and height, making it suitable for silage production. The materials undergo testing and validation at the recently reformed laboratory of the Cat in Campinas before being distributed as seeds. The Cat, with its 40 regional offices, facilitates the demand and distribution of the seeds for summer and winter crops. The laboratory, built in the 1960s and recently renovated, now enables the delivery and distribution of approximately 1 million tonnes of seeds, primarily for small-scale and family farmers in São Paulo, with some seeds being exported to African countries. A new innovation introduced at the unit in Iterada is the production of biodegradable seedling trays, eliminating the use of plastic bags in their production. The traditional method of producing seedlings using plastic bags filled with organic substrate is being replaced with a system imported from Denmark, which uses paper and biodegradable fibers. The goal is to have all production using biodegradable materials by 2025, providing economic benefits to farmers and reducing environmental impact.
• 00:45:00 In this section of the "PROGRAMA REVISTA RURAL" YouTube video from November 26, 2023, the focus is on recognizing and celebrating the top 10 dairy producers in Brazil. The hosts express their pride in these producers, who are leading the way in efficient and sustainable farming. Over the past few years, these farmers have reduced their greenhouse gas emissions by 12%, saving 5,000 less acres of land for CH4 production. The event also acknowledges the achievements of other agricultural sectors, such as the success story of Frutas Fava, a banana production and maturation company from the interior of São Paulo state. The hosts encourage viewers to subscribe to their channel, inscribe in the comments, and celebrate the hard work and dedication of all farmers.
• 00:50:00 In this section of the "PROGRAMA REVISTA RURAL" YouTube video from November 26, 2023, a man named Carlos shares his story of starting a banana business from scratch. With no money to invest, he began selling bananas from people who had an excess harvest by bicycling through the streets. He then improved his process by creating a controlled maturation room at home, which led to better product quality and growing clientele. As his business expanded, he traveled to Europe to learn about advanced technology for banana ripening and returned with a patented project called "Fava," which became one of the top 10 innovative technology projects at the Fruit Logistica fair in Berlin in 2019. This unique project is now circulating throughout Europe, revolutionizing the way bananas are ripened and stored.
• 00:55:00 In this section of the "PROGRAMA REVISTA RURAL" YouTube video from November 26, 2023, the focus is on Fava, a Brazilian banana company that has implemented advanced technology in its production process. Fava's banana farms, including one in the Vale do Ribeira in São Paulo, use over 42 cameras for fruit maturation control, with each camera capable of holding around 25 tonnes. The company also prioritizes packing and post-collection systems to ensure higher-quality bananas upon arrival. Fava's Jundiaí center in São Paulo is a distribution hub, and the company's partnership with Pão de Açúcar supermarkets has led to the adoption of traceability technology for Brazilian bananas. With a weekly production of approximately 800 tonnes, Fava is the largest banana distributor in the state of São Paulo, despite not being the largest producer. The company exports to only one client in Uruguay but aims to expand its exportation efforts as new opportunities arise. Fava is currently the market leader in banana distribution in the state of São Paulo.