Summary of Personal Branding Masterclass w/ Daniel Priestley

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00:00:00 - 01:00:00

Daniel Priestley discusses how personal branding has changed over the years, and how small businesses can leverage data analytics and social media to compete in the future. He discusses the importance of having a clear, credible, and consistent profile, as well as the benefits of building thought leadership and having a strong reputation.

00:00:00 Daniel Priestley provides a personal branding masterclass in which he discusses the importance of developing a clear message, having a product ecosystem, and protecting your intellectual property. He notes that this advice is similar to what he wrote about in his book, "Key Person of Influence," many years ago.
00:05:00 Daniel Priestley shares how to become a successful personal branding master by understanding that technology is not always your friend, taking risks, and being able to line up speaking engagements with book launches, promotional tours, and other projects.
00:10:00 Daniel Priestley discusses the importance of personal branding, explaining that it is important to build a key person of influence brand that can take on a life of its own. He discusses how digital has changed the way businesses operate, and how personal branding has become more important than ever in order to capture the attention of consumers.
00:15:00 The video presents a personal branding masterclass with Daniel Priestley, in which he discusses the five essential traits of key people of influence. He notes that these individuals are phenomenally good at pitching their value, enrolling people into new ways of thinking and behaving, and producing content that is easy to deep dive into. He also discusses the importance of partnerships and profile building.
00:20:00 Daniel Priestley discusses the overlap between personal branding and influencing others, and how to develop the skill. He advises practitioners to focus on creating a game worth playing, rehearsing and practicing social pitches, and being clear about their purpose.
00:25:00 Daniel Priestley teaches how to be a prolific content creator, even when you don't have clarity yourself. He emphasizes that being prolific beats perfect, and that if you want to trust someone to buy from you, you need to spend time getting to know them. He also discusses how Google has found that people buy from brands they've had 11 touch points with.
00:30:00 Daniel Priestley discusses the four types of products a business needs in order to scale, and provides insights on how to create each type of product. He also discusses the importance of creating a product ecosystem, and how to turn a product into a profitable enterprise.
00:35:00 Daniel Priestley teaches a personal branding masterclass in which he discusses BMW's ecosystem of products and how they work together to create a successful business. He also discusses how to create a successful personal brand, including creating a core offering and product for prospects, and product for clients.
00:40:00 Daniel Priestley discusses personal branding, product ecosystems, and how to create a successful business. He talks about how to create a successful online scorecard, and how his company, Score App, is becoming valuable.
00:45:00 Daniel Priestley discusses personal branding, and how to build a strong brand by focusing on data analysis and providing monthly or weekly introductions to valuable resources.
00:50:00 Daniel Priestley provides a personal branding masterclass in which he discusses the importance of having a clear, credible, and consistent profile, as well as the benefits of building thought leadership and having a strong reputation.
00:55:00 Daniel Priestley discusses how personal branding has changed over the years and how leveraging data analytics and social media will help small businesses compete in the future.

01:00:00 - 01:00:00

In this video, Daniel Priestley discusses how to create a personal brand, based on your scorecard data and other information. He also discusses how to create a conversation with people based on their box on the scorecard, and how to bring in Daniel Priestley for additional advice.