Summary of How To Talk To Users | Startup School

00:00:00 - 00:15:00

The video offers tips on how to talk to users and how to use user feedback to create an MVP prototype. The most important thing is to not introduce your idea until the end of the call, and to not ask too many questions early on that can bias the interviewee.

• 00:00:00 Gustav discusses how to talk to users and future customers, citing the importance of building personal connections with them. He recommends reaching out to founders, CEOs, CFOs, and LinkedIn users with titles like "1-person startup."
• 00:05:00 The video discusses how to talk to users, with tips on how to interview potential customers over video calls or phone calls, and how to build report with interviewee. The most important thing is to not introduce your idea until the end of the call, and to not ask too many questions early on that can bias the interviewee.
• 00:10:00 The video discusses ways to talk to users, and how to keep interviews focused on the user's job and not on features or solutions. It also provides two examples of problems that users might have and how to determine if those problems are actually valuable. Finally, the video offers tips on how to build an MVP prototype and sell it to users.
• 00:15:00 The speaker advises startup founders to talk to their users throughout the lifetime of the company, to find and talk to users, and to turn user feedback into an MVP.