Summary of How to Earn Your First 100 Customers with Asia Matos – MicroConf On Air

00:00:00 - 00:30:00

This video provides advice on how to earn your first 100 customers, with a focus on identifying the context and team's mindset in order to create successful campaigns. Asia Matos also provides tips on setting up a Minimum Viable Product.

• 00:00:00 In this YouTube video, Asia Matos shares advice on how to acquire your first 100 customers. She points to behavioral changes and value propositions as important factors in customer acquisition. Asia also mentions the current economic climate as a reason to focus on painkilling products and services over vitamins.
• 00:05:00 Asia Matos gives a microconf on how to earn your first 100 customers. The main points she made are that people need time to decide if they want to buy a product, that focus should be on the bottom of the funnel first (what does someone do right before they start looking for a solution to their pain?), and that marketing strategy should be focused on three channels (owned media, social media, and landing pages). She also mentioned that her talks have changed since she last gave a talk a year ago, because she has learned how to do demand gen on her own and how to educate her audiences on the customer journey.
• 00:10:00 Asia Matos discusses how to earn your first 100 customers, with a focus on channels that work. She mentions organic search, paid search, and outbound prospecting as the three channels that are almost always tested.
• 00:15:00 Asia Matos discusses how to earn your first 100 customers, citing as an example reaching therapists who are already in the market to help other therapists. She recommends content marketing, organic search, and paid search to reach these target customers.
• 00:20:00 Asia Matos provides advice on how to earn your first 100 customers, including advice on how to deal with rejection.
• 00:25:00 In this video, Asia Matos discusses how to target your first 100 customers, based on the developer mindset. She recommends using Facebook ads, communities, and product integrations to reach potential customers. If you have a product that is relevant to developers, you should also consider presenting at technical conferences.
• 00:30:00 Asia Matos discusses how to earn your first 100 customers, focusing on identifying the context and team's mindset in order to create successful campaigns. She also provides tips on setting up a Minimum Viable Product.