Summary of The 10 Customer Behavior Triggers Every Marketer Needs to Know - Nancy Harhut, HBT Marketing

00:00:00 - 00:40:00

This video discusses 10 customer behavior triggers that every marketer needs to be aware of in order to better understand and serve their customers. The triggers include the endowment effect, the motivating uncertainty effect, and the Z garnic effect. By understanding and addressing these triggers, marketers can increase the likelihood of success in their campaigns.

• 00:00:00 The 10 customer Behavior Triggers every marketer needs to know are automatic reflexive responses humans develop to conserve mental energy. These behaviors influence what we read, who we trust, and when we buy. By channeling these behaviors into marketing campaigns, marketers can increase the likelihood of success. The endowment effect is a term coined by Richard Thaler, and it refers to the fact that we place more value on something once we get it.
• 00:05:00 The 10 customer behavior triggers every marketer needs to know include the "endowment effect", the "motivating uncertainty effect", and the "rhyme is reason bias". These triggers can be particularly effective in motivating customers to make decisions and make purchases.
• 00:10:00 The five customer behavior triggers that marketers need to know are the psychology of surprise, the z garnik effect, the dress to kill effect, the fresh flowers effect, and the professional service effect. These triggers help to focus attention and make customers more likely to remember and react positively to a message.
• 00:15:00 The zygonic effect refers to the tendency of humans to want to know how a particular story or event ends. This is demonstrated in the video by examples of how people behave: for example, snapping photos of a completed photo card, or buying a gift subscription for someone you know. The availability bias is when people judge the likelihood of an event happening based on how easily they can recall a relevant example. This can lead to people thinking that flying is not safe, based on past experiences or future imaginings.
• 00:20:00 The video discusses customer behavior triggers that business owners and marketers should be aware of. The triggers include availability bias, choice architecture, and opt-ins and opt-outs.
• 00:25:00 The article discusses how certain words and phrases can influence how people perceive and react to a product or service. For example, using words such as "enjoy" or "experience" can create a more positive emotional response, which can lead to increased sales.
• 00:30:00 The 10 customer behavior triggers mentioned in the video are time, experience, scarcity, reason why, countdown clocks, and giving reasons. These triggers can be used to influence customer behavior in different ways, such as increasing conversion rates.
• 00:35:00 The video discusses 10 customer behavior triggers that will increase the likelihood of getting the desired behavior from customers and Prospects. The triggers include the endowment effect, the motivating uncertainty effect, the Z garnic effect, and the scarcity effect. The video also mentions the effect of the words that are used on the motivation and credibility of a message. The video concludes by recommending that marketing campaigns be tailored to include the appropriate triggers in order to increase the impact of the message.
• 00:40:00 In this video, marketing expert Nancy Harhut discusses 10 customer behavior triggers that every marketer needs to know in order to better understand and serve their customers. The cheat sheet included at the end of the video provides helpful tips on how to identify and address these behaviors.