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"The 3rd Alternative" by Stephen Covey is a book that emphasizes the importance of new perspectives and alternatives in solving life's most difficult problems. Covey introduces the concept of the third alternative, where everyone wins and nobody has to lose anything. This section of the video explores the four steps to arrive at the third alternative or synergy, which involves explaining that you're not asking for compromise, defining success criteria, brainstorming solutions, and arriving at a win-win solution. Covey emphasizes the need for a third alternative mindset, which is built on a foundation of character and skills.
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