Summary of Innovative Pricing Models

00:00:00 - 00:00:00

In the video, Russell talks about the different pricing models available to businesses and how to set a price. He recommends using cost plus as a starting point, but also considering how much the market will bear and what changes you need to make to your product or service to stay within that pricing range.

• 00:00:00 Russell talks about the different pricing models available to businesses, and how setting a price and determining your price mechanism are two key components of pricing. He recommends using cost Plus as a starting point, but also considering how much the market will bear and what changes you need to make to your product or service to stay within that pricing range. He also recommends developing a clear strategy for collecting the price, and offers some tips on doing so.