Summary of La cadena de valor aplicada al negocio de la quinua

00:00:00 - 00:05:00

This video discusses the importance of creating a chain of value in the quinoa business. Daniel, one of the producers interviewed, says that the main actors in this chain are the government agencies that establish the regulatory framework. Julia, one of the producers, shares that in order to obtain a certification, producers must meet the specific requirements imposed by each agency. Finally, Daniel shares that the main value addition for quinoa producers is organically certified products, which guarantees sustainability and care for the environment.

• 00:00:00 Alex Daniel from Export Berto tells us about the chain of value applied to the business of quinoa. He went to Peru to learn firsthand about this chain of value in the market for quinoa esquina. There are three levels of a chain of value: micro, macro, and super macro. Export Berto aims to become a micro player in this market. They strive for high standards of sustainability with regards to the environment, and their focus on organic farming helps achieve this. In terms of the production process, they have mastered the use of genetically modified crops and are in the process of becoming a full-scale producer. Finally, they have to deal with the commercialization process, which they are currently working with intermediaries to handle. They hope to become a direct producer in the future and cut out the middleman. This video is important for quinoa producers because it provides information on selecting the right varieties, understanding the climate, and choosing the right fertilizers. It is also important to have a good relationship with other producers in order to share resources and improve the quality of the product. Without a network of producers, it would be difficult to succeed in this business.
• 00:05:00 This video discusses the importance of creating a chain of value in the quinoa business. Daniel, one of the producers interviewed, says that the main actors in this chain are the government agencies that establish the regulatory framework. Julia, one of the producers, shares that in order to obtain a certification, producers must meet the specific requirements imposed by each agency. Finally, Daniel shares that the main value addition for quinoa producers is organically certified products, which guarantees sustainability and care for the environment.