Summary of The "Google Mentality" is Holding You Back on YouTube

00:00:00 - 00:30:00

The "Google Mentality" is holding you back on YouTube because it encourages creators to focus on SEO at the expense of other important factors. A different mindset is needed to be successful on YouTube, one that emphasizes creating good content and building relationships with viewers.

• 00:00:00 In this video, YouTube strategist Delana discusses how the "Google mentality" can hold creators back. She shares how a different mindset can help creators become more successful on YouTube. Joe Scott, a successful YouTube creator who went through a video training program, is introduced.
• 00:05:00 Joe talks about the importance of consistency in creating good content, how it helped him build a following, and how it helps to create a system that produces better results.
• 00:10:00 The "Google Mentality" is holding creators back on YouTube because they focus on keyword SEO and growth is dependent on it. However, YouTube has different objectives and purposes that require a different mindset. Creator Delano discusses another synonym for SEO, which is "video marketing."
• 00:15:00 The "Google Mentality" is holding you back on YouTube. It's not about quick viral fame, you are on YouTube to build relationships and nurture them. Treat YouTube as if it is a conversation with one person, not a presentation to an audience.
• 00:20:00 The Google mentality is holding you back on YouTube. The video discusses how to break out of the "YouTube mentality" in order to attract an audience and start building a relationship with them.
• 00:25:00 The "Google Mentality" is holding you back on YouTube. There are three mentalities that you need to shift to be more successful on YouTube: the Google mentality of search, the people mentality of browsing, and the video mentality of creating entertaining and engaging content. By joining the pod squad and tuning into each episode, you can grow your channel and reach new audiences.
• 00:30:00 The "Google Mentality" is holding you back on YouTube. The video's creators discuss how to improve your video's SEO so that it can be more easily found by potential viewers.