Summary of The 100 Percent Rule That Will Change Your Life | Benjamin Hardy | TEDxKlagenfurt

00:00:00 - 00:15:00

The speaker discusses the 100 Percent Rule, which suggests that it is easier to be fully committed to something than it is to be only 98% committed to it. This is because once you have made a decision, you no longer have to deal with the mental struggle of decision fatigue. This rule has been proven by social psychology research to be true, and it is one of the reasons why people are often successful in their endeavors if they make a permanent commitment to it.

• 00:00:00 Tom Hartman is a 400-pound man with little confidence and few positive self-images. He goes to a "Zig" Ziglar motivational conference and is not comfortable, but over time he listens to Ziglar's teachings and rewires his belief system. This eventually leads to him making a bold decision - to invest in his future identity by buying suits.
• 00:05:00 Tom Hartman talks about his experience of a "point-of-no-return" experience that led him to create a successful company, and Elko talks about his experience of going back to eating clean and how that led to a better quality of life.
• 00:10:00 The 100 Percent Rule is a concept which suggests that it is easier to be fully committed to something than it is to be only 98% committed to it. This is because once you have made a decision, you no longer have to deal with the mental struggle of decision fatigue. This rule has been proven by social psychology research to be true, and it is one of the reasons why people are often successful in their endeavors if they make a permanent commitment to it. Two individuals, Elko and Tom Hartman, learned the 100 Percent Rule and applied it to their weight loss struggles. Elko succeeded by making a 100% commitment to not eating bad food, and Tom Hartman succeeded by making a 100% commitment to not eating any food at all for the rest of his life. Once they made these commitments, their behavior changed dramatically and they were able to be successful in their endeavors. This rule can be applied to any area of your life where you have struggled in the past, and by making a permanent commitment to it, you can achieve success.
• 00:15:00 The speaker discusses the 100 Percent Rule, which is the idea that one must commit 100% to achieve a goal. Once one makes the decision to cut off all other options, the mind is free to focus on the task at hand. This rule has helped Elko and Nate achieve various goals they have been thinking about for years.