Summary of Comunicación efectiva | Maricela Gastelú Userralde | TEDxYouth@JesúsMaría

00:00:00 - 00:20:00

The video discusses the importance of communication, and how it can be used to effectively change someone's perspective. It talks about the different levels of workmanship involved in communication, and how the most skilled level, the constructor, is someone who is able to speak about any topic for a long period of time.

• 00:00:00 In this video, Maricela Gastelú Userralde, a TEDxYouth speaker, shares three key phrases that guide her daily actions in politics, business, and personal life. The first is that, no matter what your occupation, you always have to be campaigning, since you're always heading towards becoming a university professor--an ambition that never ceases to be at the forefront of your mind. The second is that everything always communicates to each other, and that even the smallest of details can make a big impact in social media. The third is that, no matter how much you may have perseverated in the past, there is always a chance for someone else to beat you to the finish line, and that always being in campaign mode is the best way to achieve success in any field.
• 00:05:00 The speaker discusses effective communication, specifically how men and women communicate differently. She explains that men are visual and tend to communicate with images and words, while women are auditory and communicate with words and emotions. The speaker provides an example of how this theory is applied in her own life: when she is angry, her face shows it, whereas if a man gets angry, his face might look calm. The speaker offers tips for both men and women to improve their communication skills.
• 00:10:00 In this TEDx Talk, Maricela Gastelú Userralde discusses how effective communication starts with the boy or girl biting into a pizza - an anxiety-provoking event that can help raise the child's eyes and thinking that what they're not is true. She goes on to say that the left side of the brain is in charge of telling the right side to shut up - which can betray the liar when they make a small facial expression or slight body movement. She advises men and women to adopt separate, horizontal postures when speaking in public in order to reduce fear, and concludes by saying that women are different than men in many ways and should not expect men to behave in a way that's similar to theirs.
• 00:15:00 This video discusses effective communication, focusing on how to speak to both men and women. It recommends alternating horizontal and vertical speaking patterns when speaking to men, and stresses the importance of body language. The three levels of workmanship – reader, speaker, and orator – are introduced, with the reader being the least skilled and most vulnerable. The video then discusses the fourth and final level of workmanship, the conductor or motivator. Someone who can speak without reading is able to be a speaker, and can hold a conversation for up to 5 minutes on any topic. The video concludes with a discussion of the fifth level of workmanship, the constructor, which is someone who is able to build a mental construct of an idea. This is someone who is able to speak about something that would be considered impossible, and who can speak for 10 minutes on any topic.
• 00:20:00 This video discusses the power of communication, and how effective it can be in changing someone's perspective on a certain issue. It talks about the importance of having a well-thought-out thesis, and how speaking passionately about an issue can be the key to success. The speaker discusses the importance of having a "verbo motor" – someone who is able to speak about any topic in front of an audience, and who is also capable of speaking for a long period of time. He points out that there is no other tool as powerful as words when it comes to influencing people, and that even political leaders have been defeated by oratory. Finally, the speaker discusses the importance of learning to reason, and how anyone can achieve this level of communication.