Summary of Humanizing product development | Adriel Frederick (Reddit, Lyft, Facebook)

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00:00:00 - 01:00:00

Adriel Frederick is a product manager who has worked at various companies, most notably Facebook. In this talk, he discusses the importance of humanizing product development in order to create a habit of returning to the product. He provides an example of how this can be done by looking at user conversion rates.

00:00:00 Product development is an important skill, and Adriel Frederick is a skilled product leader. In this podcast, he discusses the importance of getting the right data into an algorithm, the importance of onboarding new customers correctly, and the benefits of using flat file for data import.
00:05:00 Adriel Frederick discusses the challenges of setting up and managing long-term product development teams, noting that the rest of the company must be willing to accept the team's ideas as being essential to the company's mission.
00:10:00 Adriel Frederick is a product manager who has worked at various companies, most notably Facebook. He discusses the importance of creating a team culture that feels like it is a part of the company's core mission, and the impact of his background on his approach to product management. He also discusses the importance of diversity in the workplace and how it can benefit product development.
00:15:00 Adriel Frederick discusses how working on product development at Facebook and Reddit helped him become more comfortable with diversity and how recognizing the business value of diverse teams can help make the process easier. He also mentions a trend of working at controversial companies.
00:20:00 Adriel Frederick, a product leader at three different companies, discusses the importance of controversy and how it can be beneficial to a product's success. He shares a story about how he used driving to connect with his users, and how he was able to identify when criticism was valid.
00:25:00 The author discusses how product development can be difficult, and how one of the most stressful times was when he had to work on a pricing algorithm change that nobody would really see. He eventually found a solution, but it was difficult.
00:30:00 Adriel Frederick discusses the need for human input into product development, emphasizing the importance of operational control as a first order requirement. He discusses the lessons he learned at Facebook and Lyft, highlighting the need for product managers to think about human computer interfaces and the need for information about the market, the customer, and the competition.
00:35:00 Product development is a difficult task, and designers must take into account both the needs of the machines doing the work, as well as the needs of the people using the product. Adriel Frederick discusses how designers can make sure that the machines they create help people achieve their goals, while also avoiding anger and facilitating positive user experiences.
00:40:00 Adriel Frederick discusses the different ways in which he has learned about product development – growth hacking, product development at Facebook, and the importance of focus and making products easy for users to find and use. He shares his insights about the dangers of assuming that users will simply "catch on" to a product, and the need for products that provide value to users to be sustainable over time.
00:45:00 Adriel Frederick discusses how humanizing product development can help create a habit of returning to the product, as well as how some of Lyft's biggest wins came from innovations that weren't necessarily "hack-y" or reliant on magic numbers. He shares an example of how Facebook's activation milestone of getting 10 friends or seven friends worked, and how designing the product in a way that is easily understood and communicated helped make it memorable and help people take the right actions.
00:50:00 The author discusses how product development can be humanized by focusing on the "next most likely" user. He provides an example of how this can be done by looking at user conversion rates.
00:55:00 Adriel Frederick discusses the importance of humanizing product development, noting that it helps prioritize one thing to do next and reduces the risk of making mistakes. He shares an example of a marginal user and how understanding their experience can help identify barriers to improvement. He advises that, as a product manager, it is important to have a portfolio of projects that range from "big" to "small" in terms of difficulty and impact.

01:00:00 - 01:05:00

Adriel Frederick talks about how important empathy is in product development, and he recommends two books and a movie as ways to learn more about this topic. He also talks about how he admires the Splinter team behind Radiant Nuclear and believes that nuclear energy may be a bigger solution than we're giving it credit for.