Summary of From Zero to Hero in Events

00:00:00 - 00:50:00

This video is a workshop on how to successfully plan an event, led by experienced event planner Malcolm Algon. He covers topics such as setting objectives, measuring success, designing a memorable experience, and promoting the event.

• 00:00:00 This one-hour workshop is designed to help participants learn how to run events successfully. It is led by Malcolm Algon, a cmp with seven years of experience in international events.
• 00:05:00 The goals and objectives of an event are the foundation on which a successful event is built. By asking simple questions, such as "why are you planning the event?" and "why are you even inviting attendees?" an event planner can develop objectives that are specific and achievable. By measuring success using key performance indicators (KPIs), such as how many people signed up for the event and how many people stayed in the event, an event planner can ensure that their event is meeting their desired goals.
• 00:10:00 The video discusses the importance of having a well-planned event, and goes into detail about the event specifications guide. The presenter explains that this document is shared with key event stakeholders, so that in the event of an emergency, they will be able to follow the event plan without difficulty.
• 00:15:00 The video discusses how to plan an event, and provides a checklist of items to consider. The video also provides an overview of the project management tool, Excel.
• 00:20:00 The video tutorial discusses how to be a pessimist when planning events, particularly with regard to potential disasters that could occur, such as bad weather. Additionally, it discusses the importance of taking into account attendee profiles and capacity limitations.
• 00:25:00 The speaker discusses the importance of event design, including inspiration, ideation, and implementation. She discusses how to create a memorable experience by paying attention to the program flow, content, and speaker fit. She also discusses the importance of having a demo video.
• 00:30:00 The speaker discusses the importance of diversity and inclusion in events and provides an example of how these principles were applied in their own event. They also provide advice on how to make an event more inclusive for attendees.
• 00:35:00 In this video, the presenter discusses some basics for planning an event, including setting an entrance fee, choosing a venue, and preparing for speakers and attendees. He also mentions the importance of having a well-organized and visual event, and the importance of follow-up events and email marketing.
• 00:40:00 The video discusses how to market and promote events, including advice on pricing and materials, as well as the importance of shipping and customs. It also features a discussion of less expensive alternatives to physical swag, such as QR codes and e-gift vouchers.
• 00:45:00 In this one-hour workshop, the presenter discusses the basics of events, including the importance of evaluation and cultural aspects. They also discuss how to host events effectively, depending on the audience and type of event. Finally, they provide a link to a Telegram group for attendees to ask questions.
• 00:50:00 This video is a workshop about how to become a successful event planner. Malcolm provides tips and advice on how to be successful, and the audience can vote on which topic they would like to see more of.