Summary of Commerce Media Will Expand Beyond Retailers: Criteo’s Megan Clarken

00:00:00 - 00:05:00

Megan Clarken of Criteo discusses the company's plans to expand beyond retail into other areas of commerce. Criteo's data-driven marketing platform can help businesses of all sizes reach more customers, and the company is working to help media owners and brands monetize their media properties.

• 00:00:00 Commerce media is said to be about 200 billion dollars in total addressable market by 2024, and it is growing rapidly. Criteo helps media owners and brands monetize their media properties, such as their online stores and retail stores, by enabling them to sell advertising space as premium content. This is important for brands because it gets them shoppers in action, and it is important for agencies because it opens up new advertising avenues. Finally, retailers and media owners are "reinventing themselves" as media properties that are immersed in commerce experiences for consumers.
• 00:05:00 Criteo's Megan Clarken discusses the company's plans to expand beyond retail and into other areas of commerce. Clarken notes that Criteo's data-driven marketing platform can help businesses of all sizes reach more customers.