This video provides an overview of digital marketing and e-commerce, including how to identify and target customers, create content, and measure success. It also covers the importance of diversity, equity, and inclusion in the digital marketing process.
00:00:00 The Google Digital Marketing and E-Commerce Certificate program is designed to give you the knowledge and skills to start or advance your career in digital marketing or e-commerce. The program includes several courses, where you will cover topics like attracting customers through search engines and online ads, engaging customers on social media, and creating email campaigns. You will also learn about measuring and analyzing results, managing customer relationships, optimizing an e-commerce store, and preparing for jobs. The certificates are designed to prepare you for a job in a fast-growing, high-paying field. You don't need any prior experience or knowledge in digital marketing or e-commerce, because this certificate is going to start with the basics and build on the skills you already have. I will be by your side throughout this first course, making sure that you are learning the foundational knowledge needed to succeed in the field. You will also have a supportive network of peers taking the certificate at the same time as you. This program is also really flexible - you can complete all the courses in this certificate on your own terms and at your own pace, all online. In addition, the Google Career Certificates were designed by industry professionals with decades of experience. here at Google, you will have a different expert from Google
00:05:00 This 1-hour video tutorial is designed for beginners who want to learn about digital marketing and e-commerce. The video covers definitions of digital marketing and e-commerce, how they create value for businesses, and how to get started in these fields. The video includes interviews with instructors who will guide you through the course.
00:10:00 Digital marketing is the practice of reaching consumers online through digital channels in order to turn them into customers. Digital marketing helps businesses build trust, inspire loyalty, and better serve their customers. Digital marketing is cost-effective, fast, and can reach more people than traditional marketing. There are many roles and responsibilities in digital marketing, and no one set of responsibilities applies to everyone. This makes the digital marketing and e-commerce industry exciting and offers lots of options for career growth.
00:15:00 This video explains how different skills and qualities can help someone succeed in the digital marketing and e-commerce industries. Curiosity, an analytical mindset, and storytelling are among the skills mentioned.
00:20:00 Digital marketing and e-commerce specialists use data storytelling to share insights with clients and co-workers. Digital marketing is collaborative and allows for a variety of different storytelling formats. This course helps students develop skills in digital marketing, including storytelling.
00:25:00 Andrew recommends talking to people who are already in the civilian world, whether they're other military personnel who have transitioned before, friends and family, or acquaintances who are in the industry or in the area you want to work in. He found success by being willing to learn and by being willing to ask questions.
00:30:00 This video is a tutorial on digital marketing for beginners. It covers the basics of digital marketing and e-commerce, and how to start your career in these industries. Erica will pop in occasionally to share career resources and tips.
00:35:00 This video introduces the two main paths that a marketing professional can follow: in-house and agency positions. In-house positions offer a lot of stability and knowledge within a specific industry, whereas agency positions are more dynamic and offer more variety. Both paths have their advantages and disadvantages, which depend on the individual.
00:40:00 Digital marketing is a challenging but rewarding field that offers opportunities for creative problem solving and long-term success. Entry-level positions often require data analysis, creative thinking, and interpersonal skills.
00:45:00 This video tutorial provides a comprehensive overview of digital marketing and e-commerce, starting with how to navigate the program and get started, and moving on to the different types of roles and responsibilities available in these industries. Digital marketing and e-commerce are constantly evolving, so it's important to keep up with the basics to be successful. Throughout the course, you'll learn how to target your audience, measure the success of your campaigns, and more. If you're interested in pursuing a career in digital marketing or e-commerce, this video tutorial is a great foundation for learning more.
00:50:00 This 1-hour digital marketing tutorial for beginners covers the basics of digital marketing, including how to identify and target your customers, create tailored content for social media, and measure your success. In addition to discussing the importance of diversity, equity, and inclusion, the presenter also discusses how to listen and take input from teammates to ensure that all voices are heard.
00:55:00 Digital marketing is a process of creating and delivering effective strategies to reach and engage consumers in order to sell products or services. Inclusive marketing is a type of digital marketing that strives to engage all people, regardless of their socioeconomic status or cultural background. By understanding your audience and creating campaigns that reflect their stories, you can build a loyal following and increase sales. As a product marketing manager, Janiece Siomara uses her personal experiences and knowledge of inclusive marketing to help other teams create effective campaigns.
This video provides an introduction to digital marketing, discussing the marketing funnel, the customer journey, and how to measure results. It also covers the importance of branding, and how digital marketing can help build a company's reputation and value.
01:00:00 Digital marketing can be helpful in reaching a wider range of customers, but it begins with understanding the needs of your target audience. The most successful businesses know how to help customers address their pain points, and one way to do this is by understanding the customer's journey.
01:05:00 The marketing funnel is a visual representation of the process through which people go from first learning about a brand to becoming loyal customers. It has four stages: awareness, consideration, conversion, and loyalty. At the awareness stage, potential customers encounter a brand for the first time. At the consideration stage, they start to think about doing business with the company. Conversion occurs when someone decides to make a purchase and become a customer. Loyalty takes a lot of effort to achieve, and once a customer completes a purchase, you want to give them reasons to return.
01:10:00 The video discusses the concepts of the customer journey and marketing funnel. The first stage of the customer journey is awareness, and the goal is to make sure that a brand's reach is consistent across multiple channels. The next stage is consideration, and the goal is to convince a potential customer to invest time and energy in learning more about the brand. The final stage is loyalty, and the goal is to keep a customer with the brand for a long period of time. A strong top of funnel marketing strategy takes advantage of multiple channels, creates a consistent experience, and reminds customers of the brand's existence.
01:15:00 Digital marketing is the process of creating a marketing plan and executing it in order to increase the chances that a potential customer will eventually make a purchase. The goals of the awareness stage are usually to get ads in front of the right people at the right times. The measurement of success during the consideration stage can include things like impressions, reach, and frequency. The goal of the consideration stage is to make a purchase. The measurement of success at the purchase stage can include things like conversion rates and customer satisfaction.
01:20:00 The purpose of the marketing funnel is to move potential customers from awareness to conversion, and from conversion to loyalty. In the awareness and consideration stage, businesses should do things like measure website interactions and reach, and create content that is useful and persuasive. In the conversion stage, businesses should provide clear and useful content and experiences, and use product-focused ads to promote sales. Customer loyalty depends foremost on the quality and value of a company's product, but following up after purchase can also create a positive post-purchase experience that encourages future sales.
01:25:00 In this video, you learn about digital marketing, starting with the marketing funnel. You learn about how to measure results at each stage of the funnel, and how to optimize your efforts based on those measurements. You also learn about customer loyalty, and how to measure it in order to improve retention rates and build revenue.
01:30:00 In this YouTube video, digital marketing experts discuss the importance of brands and how digital marketing can help build a company's reputation and value. Digital marketing affects public perception of a company, and a strong brand can be incredibly valuable.
01:35:00 The digital marketing tutorial for beginners covers the basics of branding and marketing, digital marketing strategies, and how to create a digital marketing strategy. Afterwards, it dives into what goes into creating a digital marketing strategy, with a focus on upper and middle funnel goals. Finally, it covers how to measure and analyze results.
01:40:00 In this video, we learn about digital marketing goals and how they connect to business goals. We also learn about how to set and measure these goals.
01:45:00 This video introduces the concept of digital marketing, which includes researching a company's goals and selecting the best digital channels to reach them. Paid, owned, and earned media are explained, and it is shown that a combination of these three channels is necessary for a successful digital strategy. A search engine's ranking system is explained, and an experiment is performed to show the importance of rankings.
01:50:00 Digital marketing is essential for businesses of all sizes, and SEO is one of the most important aspects of marketing. In this tutorial, you'll learn about the basics of SEO and paid advertising, and how to optimize your website for better search engine results.
01:55:00 Semantics provides a full course on digital marketing, which starts with keyword research. After identifying relevant keywords, you can bid on them and add auction to determine the order in which they are shown. Paid ads provide control over where visitors land on a website, and can be used for both attracting and converting customers. Next, you'll learn about two other channels: social media marketing and email marketing. Social media has the advantage of reach, but can be controlled by brands. Email marketing is more effective than social media, but is more expensive. Together, these channels are powerful tools for building relationships with customers and generating awareness.
This video tutorial provides a comprehensive overview of digital marketing for beginners, covering topics such as customer personas, the marketing funnel, and search engine optimization. By the end of the video, viewers will have a strong understanding of how to create a digital marketing strategy that drives results.
02:00:00 This video provides a tutorial on digital marketing, focusing on social media. The five pillars of social media marketing are strategy planning, publishing, listening and engagement, analytics and reporting, and paid social media. The video covers strategy, content planning, engagement, and analytics and reporting.
02:05:00 In this video, you'll learn about digital marketing and its various benefits. You'll learn about how to create engaging and communication-oriented digital content, and how to use personalization to create an individualized experience for your subscribers. Finally, you'll learn about different types of email content that can engage and convert customers.
02:10:00 In this video, we learn about performance marketing, which is a process of using concrete information about customer behaviors to plan and refine marketing and sales strategies. Performance marketing can be done both offline and online, and it can help businesses track the success of their marketing and sales strategies.
02:15:00 This video tutorial focuses on digital marketing metrics and how to use them to measure the success of a marketing campaign. It covers performance marketing metrics like ROAS (Return on Ad Spend), customer lifetime value, and other performance metrics. The video also discusses how to work with data and how to report and analyze it.
02:20:00 This 1-hour video tutorial covers the basics of digital marketing, including performance marketing and data analytics. The tutorial covers the different KPIs that digital marketers should focus on, as well as how to interpret data to make informed decisions. It also covers attribution, which is the process of determining which touch points and channels are responsible for generating leads and conversions.
02:25:00 Digital marketing can be difficult to understand and apply, but this tutorial provides a beginner's overview of the concepts involved. The video covers the importance of attribution, storytelling, and visualizations, and provides specific examples of how these concepts can be used to convey data insights to an audience.
02:30:00 This video tutorial discusses digital marketing basics for beginners, including how to create data stories that engage and influence audiences. Next, you will learn how to structure data stories and prepare for a job search.
02:35:00 This video tutorial teaches digital marketing basics for beginners, including how to collect and analyze data, create a marketing strategy, and use digital channels to build relationships and drive sales. The instructor introduces himself and explains how he got into digital marketing. Next, he introduces the course's main topics, which include digital marketing basics, customer journey mapping, marketing funnels, creating a digital marketing strategy, and measuring and interpreting performance data. In the final section of the video, the instructor introduces skills that will be covered in the next course, which is about how to attract and engage customers using search engine optimization (SEO) and display advertising.
02:40:00 This video is a tutorial on digital marketing for beginners. The main points covered are: researching and creating customer personas, the marketing funnel, search engine optimization ( SEO ), and display advertising.
02:45:00 In this digital marketing tutorial, the instructor discusses the importance of customer personas and how to create them. You'll learn that customer personas can help you better understand the customer's perspective and how to create marketing materials that appeal to them. Finally, you'll learn how to target ads to specific audiences based on customer personas.
02:50:00 The digital marketing tutorial for beginners (full course) provides a step-by-step guide for researching your target audience, conducting customer interviews, analyzing web data, and creating detailed personas.
02:55:00 The marketing funnel is a framework to help marketers understand how customers move from knowing about a business to purchasing something. A four-stage marketing funnel is discussed, with awareness, consideration, conversion, and loyalty being the focus of the videos. The benefits of a marketing funnel are to consider the buyer's journey, optimize your marketing strategy, and increase conversion rate and business results.
This video tutorial covers the basics of digital marketing for beginners. It covers topics such as search engine optimization, search engine marketing, content marketing, and influencer marketing. The video also discusses the different stages of the marketing funnel, from awareness to conversion. Finally, the video covers the post-purchase stage, including loyalty and customer satisfaction.
03:00:00 This video tutorial teaches how to create and implement strategies to get more people aware of a product or service. The first step is to understand the different terms and concepts involved. Next, we cover search engine optimization and search engine marketing, which are the most common ways to build awareness. Finally, we talk about content marketing and influencer marketing.
03:05:00 The video discusses digital marketing strategies for beginners, including social media advertising, influencer marketing, content marketing, and marketing. The video also covers the awareness and consideration phases of the marketing funnel, and conversion. The video concludes with a discussion of online purchases and conversion.
03:10:00 The goal of digital marketing is to increase the conversion rate of website visitors into customers, by optimizing the checkout process and increasing website speed. There are a few simple strategies you can employ to increase the speed of your website.
03:15:00 The video presents a comprehensive overview of digital marketing, from the awareness stage (when a customer is aware of the business) to the conversion stage (when the customer takes a desired action). In the post-purchase stage, loyalty can be increased by rewarding customers, advertising them to new customers, and confirming their purchase. Finally, amusing confirmation messages can increase customer satisfaction.
03:20:00 In this video tutorial, digital marketing expert Michael DeBakey explains how to optimize a website for search engine placement. You'll learn about the Google search engine and how it determines website rankings, as well as search engine optimization (SEO). You'll also learn how to research keywords and create a website structure that will make your content easier to find.
03:25:00 This video explains the three main processes used by Google in its search engine: crawling, indexing, and serving. You'll learn about how Google finds new and updated web pages, stores these page URLs in a list for later review, and uses an algorithm to deliver the most relevant content for a given search. Finally, you'll be introduced to the factors Google considers when ranking a web page.
03:30:00 The key factors that Google considers when ranking websites include the meaning of the query, relevance of the web pages, quality of the content, usability, and page experience.
03:35:00 This tutorial explains how the Google Search Engine works and some factors that SEOs should consider when ranking content. This knowledge is essential for beginners to Google Search and can help them understand how to better navigate the search results.
03:40:00 Digital marketing is the process of improving the visibility of a website on search engines in order to attract more relevant traffic. It is also about making small modifications to parts of a website to improve their visibility. Every digital marketer should learn the basics of search engine optimization even if they are working for a business with a website on a platform such as blogger, wix, or squarespace.
03:45:00 Digital marketing is a complex process that involves optimizing a website for search engine visibility. Before any optimization can take place, it is important to understand the goals of the organization and what needs to be accomplished. There are many different types of optimization that can be done, and it is important to choose the strategy that is most effective for the company. Proper pre-work can help avoid potential problems and ensure that the work being done aligns with the organization's goals.
03:50:00 These are the goals of digital marketing for businesses: to make sales and earn more revenue, and to communicate with potential customers directly and help them fulfill their intent. The first step is to understand what the searcher needs from a search and to prioritize creating content that meets those needs. The second step is to study what the competition is doing and create content that is better than theirs. The last step is to research keywords and come up with a list that is relevant to the topic being discussed.
03:55:00 Digital marketing involves optimizing a website for search engine ranking. When someone has a curiosity about anything in the world, they go to Google and search that question. SEO specialists or professionals understand what people are searching for in their respective market and business and answer that question so they can rank high on page 1 of Google. SEO can be done for free by optimizing a website for search engine ranking. If a business relies on selling products online, they are not going to make sales unless they can rank their page on top of search results.
This video covers the basics of digital marketing for beginners, including tips on optimizing website content, choosing the right ad campaign type, and setting a budget.
04:00:00 website structure affects SEO, and a well-organized site will be easy for users to navigate. Planning out a website structure can assist search engine crawlers in finding and remembering the site. There are a few reasons to plan out a website structure, including aiding in search engine crawlers' discovery process and providing a consistent and readable URL structure for users. Finally, creating a website structure can improve user experience and reduce bounce rates.
04:05:00 This video provides tips on how to make your website content more search engine friendly, including topics such as keyword research and creating web pages that are easy to navigate.
04:10:00 This tutorial covers the basics of digital marketing, including how to optimize images, write content that is helpful and interesting to users, and cultivate a good reputation online.
04:15:00 This video discusses how to make your website images appear in Google image results, focusing on user experience and best practices. It advises using images only where they add value and placing images prominently on the page, using descriptive titles, captions, and file names, and optimizing for speed. Finally, it emphasizes the importance of images in online marketing and provides an example of keyword stuffing in an image's alt text.
04:20:00 In this video, digital marketer suggest that you should make sure every page of your website has a unique title element and a meta description that summarizes the page's content. Additionally, they suggest that you should avoid writing titles that have no relation to the page's content, and that you should make sure your meta descriptions accurately summarize the page's content. Finally, they recommend that you use unique descriptions for each page of your website to help both users and Google.
04:25:00 Digital marketing is a complex and growing field, and for beginning marketers, there are many different tools and techniques to learn. In this tutorial, beginner's guide, we discuss the basics of digital marketing and how to get started with it. Structured data, rich results, and the Google rich results test are all covered. Remember, if you're working on a website and want to make sure your pages are showing up in the search results, make sure to check out Google Search Console.
04:30:00 This video discusses the basics of using Google's search console tool, which includes explaining how to add and verify ownership of a website, confirming Google can crawl and read your pages, review search console metrics and reports, and monitor website performance.
04:35:00 This 1-paragraph summary covers the main points of a digital marketing tutorial for beginners, including tips on optimizing website content, titles and meta descriptions, structured data, and using Google Search Console.
04:40:00 This video teaches digital marketing basics for beginners, including how to use search engine marketing (sem) to increase visibility of products and services on search engine results pages (SERPs). The main types of online ads you will likely use as a digital marketer are product-based search engines and pay-per-click ads.
04:45:00 Digital marketing is a complex field that can be difficult for beginners to understand. In this tutorial, the instructor covers the basics of digital marketing, including pay-per-click (PPC) advertising and SEM (search engine marketing). He explains how these methods work and how to use them to improve your website's visibility and conversion rates.
04:50:00 In this video, you'll learn about different types of digital marketing ads, their purposes, and how to use them to reach your target audience. Google has evolved over the years, and so has the type of ads displayed in its search engine. While the ultimate goal is to show ads that fulfill a searcher's need, you as the digital marketer will use these ads to fulfill the needs of your potential customers, as well.
04:55:00 The video discusses the steps needed to create digital marketing campaigns, including defining a campaign goal, choosing an ad campaign type, and setting a budget. Once these steps are completed, the video explains how to optimize ads for maximum impact.
This video covers the basics of social media marketing, including how to use earned, owned, and paid media, how to create an effective strategy, and how to measure your success.
05:00:00 The video provides a tutorial on how to set and budget daily digital marketing campaigns, using Google Ads. It covers the following steps:
-Setting a daily budget
-Google Ads' automated bidding strategy
05:05:00 Google offers three types of keyword match types: broad match, phrase match, and exact match. Broad match will show your ads on phrases that relate to your keyword, but may not include the keyword itself. Phrase match is more flexible than exact match, but is more targeted than broad match. Exact match gives you the most control over when your ad will show. Quality score is used to improve ad effectiveness, but is not used in the auction. Ad extensions can be used to provide additional information about your business, but are also relevant to other ad rank factors.
05:10:00 Google AdWords is an essential tool for marketing and advertising, and this tutorial provides beginners with a full course on how to create, optimize, and execute successful campaigns. Best practices for creating an effective ad, including tailoring messaging to user needs and benefits, and including keywords in the headline and description, are covered. Additionally, advanced techniques for automatically tailoring ad copy are covered.
05:15:00 The digital marketing tutorial for beginners (full course) covers the basics of digital marketing, including advertising on websites and apps, using targeting to increase the chances of a desired action, and using responsive display ads.
05:20:00 This video covers best practices for digital marketing, including responsive display ads. Tips are provided for designing images, writing effective headlines, and designing effective descriptions. Ads should be rotated to prevent ad fatigue, and product focus should be emphasized in images.
05:25:00 In this digital marketing tutorial for beginners, you'll learn about search engine marketing, display advertising, social media marketing, and how to optimize your website for better visibility.
05:30:00 This video introduces Cindy, a product marketing manager at Google, who will be teaching a digital marketing tutorial for beginners. The first part of the tutorial covers five key pillars of social media marketing: how to use earned owned and paid media in your social media campaign, how social media marketing fits into the marketing funnel, creating strategy for your social media marketing campaign, determining your target audience, and how to listen to and engage your social media audience. The second part of the tutorial discusses what social media marketing is and why it is important for the success of your marketing campaigns. Social media marketing enables you to connect with your customers and help them better understand your brand. social media is an excellent way to increase brand awareness, build relationship with customers, and drive engagement. The third part of the tutorial covers how to run a paid social media campaign. You will learn how to remarket to your audience and how to set an advertising budget for social media. The fourth part of the tutorial covers how to use social media to guide customers through the marketing funnel. The path a potential customer takes from awareness of your brand to purchasing a product is explained. In the final part of the video, Cindy introduces the course, Social Media Marketing for Beginners, and explains what social media marketing is,
05:35:00 Social media marketing is a powerful tool for connecting with customers, building relationships, and driving traffic to your website. There are five core pillars to social media marketing: strategy, planning, publishing, listening and engagement, and analytics and reporting. A successful social media marketing campaign will require an effective strategy and a focus on the goals of your business.
05:40:00 The digital marketing tutorial for beginners covers the basics of creating content, scheduling posts, analyzing data, and making decisions based on that data. It goes on to discuss paid social media, which is more effective than organic social media.
05:45:00 Digital marketing can be helpful for businesses of all sizes, and this tutorial provides an overview of the different types of digital media and how to use them for social media marketing. You'll learn about earned media, owned media, and paid media, and how to use each for your marketing efforts.
05:50:00 In this video, the instructor discusses how the marketing funnel can be used to optimize social media marketing campaigns. First, the instructor reviews what you've learned about the marketing funnel, which is a graphic representation of the process through which people go from learning about a brand to becoming a loyal customer. You learned that the marketing funnel is composed of three stages: awareness, consideration, and conversion. The instructor then discusses how the marketing funnel can be used to guide your interactions with your customers and optimize your marketing efforts. The social media marketing funnel begins in the awareness stage with potential customers learning about your brand. At this stage, your goal is to capture their attention and get them to remember your brand. You can do this by targeting key phrases and providing them with more detailed information about your brand. In the consideration stage, your potential customers are searching for more information to help them decide whether or not to make a purchase. At this point, you can provide them with reviews, case studies, and product tutorials to help build their trust and confidence in your brand. The conversion stage is when your potential customers take action and make a purchase. During the conversion stage, you can use paid ads to reach people who have already shown interest in your brand. You can also use remarketing campaigns
05:55:00 In this video, you will learn about the benefits of setting goals for a social media campaign, how to develop a successful strategy, how to publish your social media posts, and how to measure your success.
This tutorial provides a guide to social media marketing, with a focus on how to use social listening to understand customer sentiment and identify potential new customers. It covers various aspects of keyword research, search engine optimization, and social media monitoring. The tips for increasing customer engagement on social media include highlighting customers and employees, eliciting user-generated content, offering coupons and discounts, and engaging with users through polls and quizzes.
06:00:00 The goal of your social media marketing strategy should align with your company's overall marketing objectives in order to prove the value of your work and gain support from stakeholders. Once you have established what the general goal of your social media marketing strategy will be, you need to make them smart by defining and measuring the success of the goals of your campaign. Smart is an acronym that stands for specific, measurable, attainable, relevant, and time-bound.
Once you've made your goal specific and measurable, you need to determine whether it's attainable. An attainable goal is realistic given any constraints, and there may be anything that could get in the way of increasing your followers on Instagram. Next, decide if your goal is relevant by thinking about how the goal lines up with your company's other marketing goals and priorities. Finally, make your goal time-bound so you can plan your schedule and set milestones.
Identifying your target audience is important in order to determine where your money and time will be best spent. Start by compiling information about your current customers and followers, and look for similarities between them and your target audience. Once you have a general idea of who your target audience is, you can start to target your content and marketing towards them more effectively
06:05:00 In this video, digital marketing tutorial for beginners, Department Analyst or even other marketers consider demographic information such as age, generation, stage of life, location where do most of your customers live, language, interests, needs, and problems customers are struggling with. Once you have learned these characteristics about your customers, you can assess how people engage with your brand on social media, think about questions such as what are people saying about your brand products and services, what do they like and dislike about them, and why is your audience following you what else are they talking about online. Understanding the kind of information people are searching for will help you understand your target audience. Identifying their needs and determining how to engage with them on social media you can use social listening tools to help you find these conversations about your brand on social media. Finally, reaching your target audience involves crafting the right content and posting at the right time on the right platform.
06:10:00 In this video, social media marketing expert Jesse Richmond provides advice on how to create a successful social media campaign. He focuses on five key points: understanding your target audience, choosing the right platforms, producing effective content, generating engagement, and budgeting for a social media campaign.
06:15:00 The purpose of social media accounts for Google is to make the life of a developer easier, by keeping them up to date on announcements, answering their questions, and making sure they have all the resources they need. Social media can be used to create earned media, which is organic conversation that's happening out in the wild. If you can get your product to the right influencer and they start talking about you, that can help you create a lot of buzz and generate awareness to a new audience.
06:20:00 This video discusses how to create a social media strategy, target your audience, and post frequency for different platforms.
06:25:00 This tutorial discusses how to test and analyze your digital marketing strategy for beginners. It discusses different times of day and days of the week to post, how to use analytics to determine when to post, and how to plan your posts for maximum effect. A social media calendar can help you organize your posts and avoid gaps in coverage.
06:30:00 In this video tutorial, you'll learn how to build a social media calendar, track social media data, and engage with your customers on social media.
06:35:00 In this video, the presenter discusses how social listening can be used to better understand customer sentiment and identify areas where marketing campaigns could be improved. Social listening also helps you identify potential new customers.
06:40:00 This tutorial provides a guide to digital marketing, focusing on how to use social listening to identify trends and understand customer sentiment. It covers various aspects of keyword research, search engine optimization, and social media monitoring.
06:45:00 This tutorial discusses how to increase customer engagement on social media using techniques such as social listening, connecting with customers, providing helpful content, and being creative. It advises beginners to focus on the kind of audience they are targeting, and to create content that is valuable to that audience.
06:50:00 This 1-minute YouTube video provides a summary of the different ways to increase engagement with customers on social media platforms. The tips include highlighting customers and employees, eliciting user-generated content, offering coupons and discounts, and engaging with users through polls and quizzes. The video ends with a discussion of how to have grace in responding to negative comments and how to foster community amongst customers.
06:55:00 Twitter is a useful platform for connecting and developing relationships with your audience. To increase followers, engage frequently, and maximize engagement, use different tactics on different platforms. For example, on Twitter, use hashtags to make your posts searchable, and add eye-catching visuals to your tweets.
This video tutorial provides a full course on digital marketing, focusing on engagement metrics and conversion rates. The video covers topics such as developing a social media marketing strategy, measuring data, and making decisions based on that information. Additionally, the benefits of paid social media ads and how to use them are explained.
07:00:00 Digital marketing content is important for engaging an audience, and different platforms require different writing styles. In this lesson, we'll discuss how to develop content that is engaging for social media platforms, paying attention to grammar and spelling, and using your brand's voice.
07:05:00 In order to create a distinct brand voice on social media, it is important to think about how you would like to describe your brand's personality, what adjectives you might use to describe it, and how you have expressed your voice in the past. Additionally, you will need to develop brand guidelines to help keep your content consistent across all channels.
07:10:00 In this digital marketing tutorial for beginners, you learn about the benefits of repurposing content on social media, including time savings, increased reach, and reinforced branding. You also learn about some common tools for repurposing content, such as lists, gifs, and videos.
07:15:00 In this video, Catherine explains how to create effective social media marketing campaigns by focusing on three key pillars: listening, engagement, and creating content that resonates with your audience. She explains how to use social listening tools to understand what people are saying about your brand, how to engage your audience, and how to create content that is both engaging and useful. Finally, she provides advice on developing a social media brand voice.
07:20:00 This tutorial covers the basics of digital marketing, including social media marketing. The instructor discusses how to use analytics to guide your campaigns and make better decisions.
07:25:00 Social media analytics can help you better understand your brand, your audience, and your competitors. This video will explore some of the most common social media metrics, how they fit into the social media marketing funnel, and why it's helpful to track them. You'll set goals when you develop your social media strategy, and select these goals based on the goal of the larger marketing campaign you're working on. Each goal of your social media marketing campaign will be geared at guiding people through the stages of the social media marketing funnel.
07:30:00 This video tutorial provides a full course on digital marketing, focusing on engagement metrics and conversion rates. The video covers topics such as developing a social media marketing strategy, measuring data, and making decisions based on that information.
07:35:00 Digital marketing can help you create content that is relevant to what people are most interested in at any given time, and analytics can also help you determine the best platforms for your brand. Social media marketing and analytics go hand in hand, as a digital marketer you'll use analytics to learn more about your customers and find out how they feel about your brand and your competitors. A social media report is a document that presents and tracks relevant data about your social media activities, and can help marketers visualize and present their social media data in an easy to understand way. Depending on your role, a social media report can be a valuable tool for justifying your strategy and the decisions you've made based on the data.
07:40:00 A social media report is a compilation of data and insights about a particular organization's social media strategy. The report should be tailored to the audience, and include data relevant to the organization's social media KPIs. Reports can be created weekly, monthly, or quarterly, depending on the data and insights desired.
07:45:00 This 1-hour video tutorial covers the basics of digital marketing, including how to present a social media report. As digital marketer, you need to be able to present data effectively in order to make informed decisions. This tutorial covers key techniques for delivering a presentation, including speaking slowly, keeping sentences brief, and using intentional pauses to guide the audience through the content. Finally, the video covers how to prepare for and respond to questions from an audience. By developing these presentation skills, you can be more confident in your ability to effectively communicate with others.
07:50:00 In this video, digital marketing instructor Matt Cutts discusses the different types of analytics that can be used to evaluate a marketing campaign's success or failure. He also covers paid social media, which has the potential to increase brand awareness and drive sales.
07:55:00 In this tutorial, the benefits of paid social media ads and the different ways to use them are explained. Organic posts can sometimes take a long time to be seen by the audience, and this can lead to lost leads. Paid social media allows for quick and targeted communication with the audience, and can be used to achieve different goals, such as increasing brand awareness, driving conversions, and nurturing connections with customers.
This video tutorial covers the basics of digital marketing, including setting up and running campaigns, how to target customers with ads, and how to measure the effectiveness of your campaigns. It also discusses different email marketing strategies and provides tips for creating an effective email campaign.
08:00:00 This video tutorial explains how to create a digital marketing strategy for beginners, including setting objectives, determining target audiences, and bidding for advertising space.
08:05:00 Digital marketing involves using various digital platforms to reach potential customers and convert them into customers. This tutorial covers the basics of digital marketing, including how to set up and run campaigns, how to target customers with ads, and how to measure the effectiveness of your campaigns.
08:10:00 Paid social media campaigns can be a worthwhile investment for businesses of all sizes, with the goal of reaching specific groups of people with relevant ads. A variety of tools and technologies may be necessary for effective campaigns, and a budget should include unexpected costs as well.
08:15:00 In this video, Sabrina from Google Canada discusses digital marketing, explaining the various methods for bidding on social media ads. She also discusses cost-per-action (CPA) and cost-per-mille (CPM). CPA is ideal for campaigns that focus on increasing brand awareness and delivering specific messages, while CPM is an ideal strategy for social media campaigns that focus on driving traffic to a website.
08:20:00 In this video, a digital marketer discusses the benefits of paid social media, including the ability to reach specific audiences, convert leads into customers, and boost organic content. The video also discusses the different tools and strategies necessary to create a successful paid social media strategy.
08:25:00 This video discusses digital marketing strategies, including cost per click, cost per action, and cost per thousand. It also discusses how to advertise effectively on social media. Finally, the video discusses budgeting and explains how different bidding strategies are used to pay for ads.
08:30:00 This online video tutorial introduces the basics of digital marketing and e-commerce, discusses the benefits of email marketing, and explains how to create effective email campaigns.
08:35:00 The data and marketing association found that email marketing is so effective because of its ease of use, longevity, and ease of collecting data and insights. A SWOT analysis, or strengths, weaknesses, opportunities, and threats, helps you identify where your company stands, what needs improvement, and where your marketing strengths lie.
08:40:00 The video discusses the importance of setting specific, measurable, relevant and time-bound goals for email marketing campaigns. It explains that smart goals for an email marketing campaign should answer these questions.
08:45:00 In this tutorial, the presenter explains the basics of digital marketing, including setting measurable goals, assessing whether a goal is realistic, and time-bounding it. He also discusses how to create an email marketing strategy that is tailored to the target audience. Finally, he provides some guidelines for creating an effective email campaign.
08:50:00 This 1-hour video tutorial provides basic information about digital marketing, including how many emails are sent every day, how to segment your email list, and how to test different elements of your email marketing campaign.
08:55:00 The video tutorial discusses digital marketing basics for beginners, including how to craft a marketing campaign based on SWOT and pestle analyses and smart goals, and how to use email marketing to acquire new customers. The next section of the tutorial introduces the different types of emails used in email marketing, including acquisition emails, newsletters, promotional emails, and retention emails. The final section of the tutorial provides practice crafting emails for email marketing campaigns on the job.
This video covers the basics of email marketing, including segmentation, automation, and metrics. It also covers common mistakes that email marketers make and how to avoid them.
09:00:00 This video explains the importance of digital marketing, discussing the different types of emails - acquisition, welcome, and newsletter - and how they can be used to attract and retain customers.
09:05:00 A newsletter is an email sent to subscribers on a regular basis, containing news and informational content relevant to the company and of interest to subscribers. Newsletters are a great way to advertise your product and build up trust and show your expertise. They can fall into the consideration stage when readers are still getting to know your brand, the conversion stage when they've decided they like your brand and want to support it, and the loyalty stage when they keep coming back for more products and content. They're an incredibly versatile aspect of email marketing, and to really use newsletters effectively you'll want to make sure you're being thoughtful in the creation of your newsletter. newsletters should include only relevant content that you think your readers will enjoy, and they should always include catchy writing that makes them stand out among the dozens of emails your readers get every day.
In this tutorial, we discuss the importance of newsletters and how to create an effective one. We also discuss the different types of newsletters and the writing style and tone that's best for each. Finally, we give an example of a great newsletter and its effects on the reader.
09:10:00 In this video, we explore another type of email, promotional emails. Promotional emails are emails sent to inform subscribers of new or existing products or services. There are countless reasons you might want to send promotional emails, such as during a site-wide sale, to celebrate customers' birthdays, or when launching a new product. The goals of promotional emails are to speed up the buying process and encourage subscribers to take some kind of action. Marketing studies show that 47 of emails are opened based on their subject line alone, so it is important to spend considerable time crafting a subject line that is relevant to the promotion, introduces the promotion, and hints at what to expect. Lastly, we explore retention emails, which are emails sent to current customers with the intent of keeping them as customers. retention emails fit into the loyalty bucket of the marketing funnel, and the goal is always to keep customers happy.
09:15:00 The video discusses the importance of digital marketing, including retention emails. It explains that retention emails should include personalization, a clear call to action, and empathetic language. The video provides an example of a good retention email.
09:20:00 In this video, digital marketing basics are covered, including email marketing, lead generation, and segmentation. Then, best practices for building email lists are discussed, including using website prompts and display ads. Finally, methods for generating leads through social media are introduced, including using social ads and Facebook lead ads.
09:25:00 In this video, you'll learn the basics of email list segmentation and its benefits. Segmentation is the practice of dividing an email subscriber list into smaller groups based on criteria like interests, location, or purchase history. Once you have an email list, you need to segment it in order to deliver the most relevant content to your subscribers.
09:30:00 Segmenting your list by language, environment or climate, psychographic characteristics, demographics, and behavior can help you provide targeted content to your customers.
09:35:00 Digital marketing automation tools have become integral to the success of email marketing campaigns, as they help marketers keep their emails personal and targeted. By practicing writing emails on your own, you can become familiar with these tools and improve your email marketing campaign success.
09:40:00 This video introduces the viewer to the different marketing automation tools available, and provides an overview of how they work. The video discusses common mistakes that email marketers make, and provides tips for avoiding them.
09:45:00 This video covers the basics of digital marketing, including the importance of automation, how to segment your lists, how to write effective emails, and some common mistakes. It also covers how to avoid spamming and making typos.
09:50:00 In this video, you will learn about the different concepts related to email marketing, including data metrics, key performance indicators, and reports. You will also learn about how to turn data into metrics and use them to track and assess your campaign's performance. Finally, you will learn about best practices for presenting campaign results to stakeholders.
09:55:00 This video explains the different email marketing metrics, including open rate, click to open rate, unsubscribe rate, and conversion rate. It also covers complaint rate and bounce rate.
This tutorial provides an overview of email marketing for beginners, including how to set goals, craft effective emails, and analyze data. It also covers how to present reports to stakeholders and team members.
10:00:00 One of the most important metrics to track when doing email marketing is your conversion rate. This can be measured by dividing the number of conversions by the number of clicks. Google Analytics provides valuable marketing statistics and analytical insights. Email bounce rate and complaint rate also provide important insights into the success of your campaign.
10:05:00 This video tutorial teaches how to calculate digital marketing metrics, such as list growth rate, forward rate, and email deliverability rate. The video also provides tips on how to create an effective email marketing report.
10:10:00 In this tutorial, the author discusses the relationship between data metrics (e.g. key performance indicators or kpis), reports, and email marketing. He also explains the most common email marketing metrics. Finally, he teaches how to present reports to stakeholders and team members.
10:15:00 This tutorial teaches beginners how to create and manage an email marketing campaign for a fictitious online furniture company. You will learn how to set goals, craft effective emails, analyze data, and present metrics to stakeholders. You will also be given templates for creating emails and reviewed with self-assessment activities. At the end, you will be able to create a portfolio of your email marketing work.
10:20:00 In this tutorial, the digital marketing coordinator at an upscale furniture company walks viewers through the basics of email marketing. By understanding the concepts and processes learned here, viewers can apply the same basic concepts to all kinds of digital marketing campaigns.