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In this video, Simon Sinek discusses how leadership is the same for everyone and how it can be learned by creating a brotherhood or sisterhood of likeminded people. He gives the example of going to the dentist, stating that even if brushing teeth is a monotonous task, it is important to do it consistently over time in order to build a good relationship with your dentist. Sinek also elaborates on how a strong corporate culture can be achieved by having colleagues and co-workers that the employees see as family.
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