Summary of Why You've Been Lied to About Where to Put Your Time, Energy, & Focus | Seth Godin on Impact Theory

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00:00:00 - 00:50:00

Seth Godin discusses the importance of focus and doing work that has lasting impact. He gives the example of a Turkish custom of putting a loaf of bread on the hook, which he connects to the idea of generosity. He goes on to say that if we can't say what our work does, it's not work. Seth also discusses the importance of journaling, and how it can help you improve your writing skills.

  • 00:00:00 The video discusses Seth Godin's new book, "Practice: How To Become an Exceptional Leader, Do Great Work, and Make a Difference." The book is focused on showing people how to become better at their craft, and it discusses the concept of "brainwashing." The book is designed to help people break out of their negative mindset and start to see their work as something that could make a difference in the world.
  • 00:05:00 Seth Godin discusses how the practice of creating is more important than the results of the creation. He gives the example of a Turkish custom of putting a loaf of bread on the hook, which he connects to the idea of generosity. He goes on to say that if we can't say what our work does, it's not work.
  • 00:10:00 In this video, Seth Godin discusses how we can shift our focus from pleasing others to creating something that has lasting impact. He points out that in order to do this, we must first be willing to do the work, even if it doesn't result in immediate rewards. He also discusses the importance of creating art that changes people, and how commerce must be part of our western culture in order for this to happen.
  • 00:15:00 Seth Godin discusses the importance of self-trust and how it can be applied to various aspects of one's life. He refers to a quote by Albert Einstein that "a genius is the person who can be most truly who they are." He goes on to say that it is important to listen to the voice of self-trust and to do what is necessary to change one's story before trying to change one's self-narrative.
  • 00:20:00 Seth Godin discusses how our understanding of the world comes from the stories we create, and how the choice to love what we do leads to greater success. He shares the story of how he learned to see and how it took many years of trial and error.
  • 00:25:00 Seth Godin discusses the importance of questioning oneself and how this applies to one's career as a writer. He explains that book publishers are typically underpaid, and that this is true even for well-known authors. He goes on to say that, in order to be successful, one should focus on creating quality work, and not be afraid to revise it until it is perfect. Seth also discusses the importance of journaling, and how it can help you improve your writing skills.
  • 00:30:00 Seth Godin discusses how people can overcome "imposter syndrome" and become successful by focusing on their strengths and doing their best work. He shares the story of John Boswell, a successful book publisher, and how he helped Seth overcome his own imposter syndrome.
  • 00:35:00 In this short video, Seth Godin discusses the idea that authenticity is not important, and that in order to be successful, you need to play to your strengths and be consistent. He also discusses the importance of being grateful for what you have, and the importance of not being afraid to change. He speaks about how, when he became an author, he made a choice not to do permission marketing, as he felt it would be too easy to sell to an editor. He also discusses how, when he launched his book Survival is Not Enough, he experienced some low sales numbers. He says that, if this is the journey you want to go on, being crucified is part of the deal.
  • 00:40:00 Seth Godin discusses the importance of feedback in one's career, highlighting the need to receive feedback that is useful in order to improve one's work. He also talks about the importance of distinguishing between feedback that is helpful and that which is harmful, and recommends building a system of trusted advisors.
  • 00:45:00 In this video, Seth Godin discusses how you can determine if you want to be a rockstar or an artist. He points out that if you're a rockstar, you cannot also be an artist, and that if you're an artist, you cannot also be a rockstar. He says that it is important to listen to people who can help you make the change you want to make, and that if you're trying to please someone who is always unpleasable, you may be in an infinite hole. He advises people to ask themselves what they want, and to focus on work that makes them feel good.
  • 00:50:00 Seth Godin discusses how people often misunderstand where their time, energy, and focus should be directed, and why this should not be a worry. He advises readers to look for practical empathetic heroes and to start making a difference in their community right away.

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