Summary of Вводный. Урок 01

00:00:00 - 00:05:00

In the first lesson of the 'Digital PR' course, instructor Darya Babinova explains the purpose of the course, which is to correct a misconception in the business world about the term PR. The course will focus on content marketing , events, and social media, addressing the challenges that companies face with PR and how effective communication strategies and tactics can help solve them. The speaker also discusses the concept of efficiency and how it is achieved by executing a product strategy plan with consistency in communication and content distribution. They emphasize the importance of prioritizing the target audience's training and entertainment over advertising and selecting appropriate trends that align with the organization's values. For homework, the audience is assigned to research different definitions of 'pira' and reflect on their changing opinions about it. The video concludes with the speaker stating that they will see the audience in the final lesson.

• 00:00:00 In this section, the instructor Darya Babinova explains the reason for creating the course 'Digital PR' which aims to correct an unfairness in the business world. The course aims to provide a correct understanding of the term PR that can be understood by a company's target audience. She explains that the course will cover content marketing, events, and social media. She also explains the different problems that companies face with PR and how it can be solved through effective communication strategies and tactics.
• 00:05:00 In this section, the speaker discusses the concept of efficiency and how it is achieved by executing a product strategy plan in a coordinated manner. This includes consistency in communication and content distribution. The production of content is expensive and requires sincerity and care towards the users. It is important to consider the target audience and prioritize their training and entertainment over advertising. The speaker also emphasizes the importance of selecting appropriate trends that align with the organization's values. As a homework assignment, the speaker advises the audience to research different definitions of 'pira' and reflect on their changing opinions about it. The video concludes with the speaker stating that they will see the audience in the final lesson.