Summary of Empresas Socialmente Responsables: Grupo Modelo

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This video discusses Grupo Modelo's commitment to social responsibility and its various efforts to make a positive impact on society. It highlights the company's values of empathy and creating a better reality for others, and discusses how these values help to strengthen internal employee relationships and create a positive impact on society as a whole. Finally, the video addresses the company's commitment to sustainability, noting that it is important to align company resources towards this goal.

00:00:00 This is a talk with Laura LoHagas. It is an interview with people who are restless and seek a constant evolution that embraces fear as a companion. They try to fail and learn from their mistakes. This is the path to growth. They are adaptable and inspiring individuals who show that it is possible to be do-ers, and people who inspire others by thinking things through. Radio and Co. welcomes businesses that make a positive impact on society and the environment, and this week's guest is a socially responsible company that shares its insights on social and environmental issues. Valeria Guillén, coordinator of the Modelo Group, is welcomed. Rafael Sanchez, general manager of Zacatecas' Cervecería Zacatecas, is also introduced. He talks about the Modelo Group's 95 years of activity in Mexico and its global reach.
00:05:00 The video discusses Grupo Modelo, a company that has been in Zacatecas, Mexico, for 23 years and has created 32,000 jobs. The company is also responsible for creating positive social and economic impacts in its local communities. The video discusses the benefits of being a social responsibly company, both for the employees and the communities they work in.
00:10:00 The video discusses Grupo Modelo's certification as a socially responsible company, and the importance of incorporating social responsibility into everyday operations. It discusses two of Grupo Modelo's values - empathy and creating a better reality for others - and how they help to strengthen internal employee relationships and create a positive impact on society as a whole. Finally, the video addresses the company's commitment to sustainability, noting that it is important to align company resources towards this goal. The video concludes by discussing the existence of national and international social responsibility standards, and how Grupo Modelo complies with both. It also discusses the company's commitment to measuring social responsibility performance and providing feedback to improve it.
00:15:00 The video discusses Grupo Modelo's approach to social responsibility, which focuses on three main pillars: environmentalism, consumerism, and sustainable development. The company has implemented many projects in these areas, and its Zacatecas office is working on several water-related projects.
00:20:00 The video discusses Empresas Socialmente Responsables (ESSs), a model that businesses can use to improve their environmental impact. Grupo Modelo, a Mexican restaurant chain, is one ESS that recognizes the importance of water conservation. In the past year, the company has donated over 12,000 trees to local schools and communities in response to the pandemic. Additionally, the company has implemented national actions, such as improving telecommunications in rural areas, to improve the livelihoods of its employees and neighbors.
00:25:00 The video discusses the social and economic aspects of social enterprises. It highlights how they've changed a lot in the pandemic, and how they were able to connect with different government entities and academia to achieve their objectives. National level work included working with different governments to develop our operation so that Crown Zero alcohol would be dedicated to producing antibacterial geles. We also started making donations to different states to support during the pandemic, and created a alliance with different brand victors to create a social responsibility campaign called "CUBREBOCAS." We also formed a alliance with low California to develop a mobile hospital. Today we announced a investment in Mexico City for this hospital. Overall, this program of voluntaries model has demonstrated its commitment to Mexico and social responsibility by being operational from 2014 and continuing to work today, who are its members and how it operates. Volunteers model started from 2014 as an internal volunteer force to respond to the community's need for work with the community. It has since progressed and evolved to become the largest corporate volunteer force in Mexico with a platform to connect or not with causes.
00:30:00 The video discusses social businesses, including Grupo Modelo. It discusses how to find an initiative that aligns with your personal profile, and then goes on to discuss four important dates in the year. The day of the world, the day of sustainable consumption, and the international day of volunteerism are all very important dates for social businesses. One project that Rafa has been involved in is reforesting a large area in Zacatecas. The project has been successful and has left a lasting legacy, as well as reenergizing the economy and helping vulnerable groups. Carlos Ochoa Reyes and Roberto Bonet also share their thoughts on the video, and Licenciada Valeria Diana reminds us that tomorrow is a special day. There are other important projects that social businesses can be involved in, such as malaria prevention. Carlos Ochoa Reyes and Roberto Bonet talk about one such project, where they distributed mosquito nets to vulnerable groups. Victor Campos also shares his thoughts on the importance of social businesses, and Licenciada Valeria Excelente shares her professional opinion on the topic of water. It is time to move on to the next topic, so everyone sends their best wishes to both Rafa and Diana. Finally,
00:35:00 The video discusses how social enterprises, such as Grupo Modelo, have been able to succeed despite having various flaws due to their public or private nature. They discuss how eventually, it just isn't as profitable to try to improve things too much, as they've already achieved a level of success that is much better. However, they also share some Lessons Learned that they hope will be useful to citizens when it comes to starting their own businesses, even if they don't have the same successes as Grupo Modelo. Finally, they mention that 2020 is going to be a year full of learning for them, especially when it comes to their volunteer work with the environment and social causes.
00:40:00 In this video, Group Modelo discusses its social responsibility efforts, which it sees as a challenge that is really worth taking on. It discusses how one can become socially responsible through implementing specific actions within their company, even if they are a large company or have a big budget. The first step is recognizing that you can make a difference, and the second is focusing on meeting or exceeding national or international standards in order to comply with the UN's International Year of Older Persons. Finally, Group Modelo talks about its volunteer program, which is an important way to involve and engage employees in social responsibility.
00:45:00 The video discusses social responsibility and the work of Grupo Modelo, a company that is committed to making a difference in the world. It explains that, for companies like Grupo Modelo, it is important to go beyond annual goals and have a sense of purpose that guides everything from company values to employee behavior. One way to begin creating these values and instilling them in everyone involved is by starting early with programs that promote teamwork and empathy among employees. This, in turn, will help the company and its employees to be recognized and respected by the community. The video ends with a suggestion for those who want to become more responsible: join forces with other businesses and help create a culture of social responsibility that will benefit everyone involved.
00:50:00 The video discusses Grupo Modelo and its efforts to continue working in 2021. It emphasizes the importance of registering for the platform, as this gives users access to information about Grupo Modelo's various activities. The video also mentions the group's work in supporting micro- and small businesses, as well as its efforts to provide humanitarian aid during crises. Overall, the video presents Grupo Modelo as a committed group that is looking out for the well-being of Mexico and its citizens.
00:55:00 The Grupo Modelo company focuses on social responsibility and believes that everyone has a responsibility to help contribute in their own way, whether it be donating 10 pesos or more, or engaging in voluntary work once a year. This message was communicated through a video in which the company's president, Mariano Acuña, and two voluntary workers, Julio Guillén and Indhira Ramgopal, are interviewed. They explain that their company is committed to making a positive change in Mexico, and invites others to become involved.

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This video discusses the Empresas Socialmente Responsables (ESS) model of business, which focuses on creating social and environmental responsibility. The speaker explains how to be successful in this type of business, and provides tips on how to be an effective ESS.