Summary of Creating Sustainable Organizational Culture Change in 80 Days | Arthur Carmazzi | TEDxMaitighar

00:00:00 - 00:20:00

Arthur Carmazzi's YouTube video discusses how to create sustainable organizational culture change in 80 days. He outlines the concepts of the directive communication psychology and the unified identity, and provides a methodology for achieving these concepts. Carmazzi encourages employees to join a culture change club, and provides support to help them succeed.

• 00:00:00 Arthur Carmazzi discusses the stages of organizational culture change, and how to achieve lasting change if you're looking to improve morale and productivity. He advises taking a step back and assessing where you are currently before making any changes, in order to avoid making unnecessary mistakes.
• 00:05:00 Arthur Carmazzi discusses the different types of organizational culture and how each one has its own negative effects on employee productivity and creativity. He describes the leadership enriched culture, which is a culture where the leaders leave their egos at the door and focus on the objective instead of their own egos. Thisallows for employees to have a sense of value and possibility in their careers, and leads to more innovation.
• 00:10:00 Arthur Carmazzi discusses the importance of creating sustainable organizational culture change, noting that it must be a bottom-up initiative with the involvement of all employees. He provides research illustrating how different factors, such as trust, teamwork, and clarity, contribute to success.
• 00:15:00 Arthur Carmazzi discusses how to create sustainable organizational culture change in 80 days. He outlines the concepts of the directive communication psychology and the unified identity, and provides a methodology for achieving these concepts. Carmazzi encourages employees to join a culture change club, and provides support to help them succeed.
• 00:20:00 Arthur Carmazzi shares how he has successfully transformed an organization's culture in just 80 days using the "squad Li" app, which measures and tracks individual behavior to achieve desired results.