Summary of Why Facebook & Instagram Have Been Failing

00:00:00 - 00:10:00

Facebook and Instagram have been losing users and engagement due to their focus on competing with each other, rather than on their individual strengths. This has resulted in a decline in revenue and is likely contributing to the 'flatline' trend that has been observed on both platforms over the past year.

• 00:00:00 Facebook and Instagram have been declining in popularity, with Facebook losing 1 or 30 million users to death. The trend is worrying, as the younger generation increasingly uses whichever social media app their friends are on. This trend is doing serious damage to Facebook, as the numbers of youngsters using the platform begin to decline.
• 00:05:00 According to a recent survey, 71% of US teens use Facebook, but that number has decreased over the last seven years. Facebook's main competition, YouTube, is currently the dominant social media platform for teens. Facebook's lack of value for teens has been apparent in its declining stock price. Facebook has shifted its focus to short form video, but this is not enough to keep teens interested. Instagram, Snapchat, Twitter, and text message are all strong competitors to Facebook. If Facebook wants to keep its young users, it needs to focus on creating a better social media experience.
• 00:10:00 The video discusses the negative changes that have been happening to both Facebook and Instagram in the past year, and argues that these problems are indicative of a larger issue: Facebook and Instagram are trying to compete with each other too hard and are no longer focusing on their strengths. This has resulted in a decline in user engagement and revenue, which is likely contributing to the 'flatline' trend that has been observed on both platforms over the past year.