Summary of Intel and Toshiba's "The Beauty Inside" - Case Study

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The video is a case study of Intel and Toshiba's "The Beauty Inside" campaign, which starred Topher Grace as a man who wakes up every day in a different body. The campaign was designed to get people discussing their own sense of identity and celebrating the fact that it's what's inside that counts.

• 00:00:00 This video is about a man named Alex who wakes up every day in a different body. For a while, that was okay, but then he fell in love and that is when everything changed. Now, he can't have a relationship if he always looks different on the outside. So, he never had a girlfriend and lived a lot of girlfriends each one only for a night. The beauty inside inspired by Intel Inside featuring Toshiba's ultra book starring Topher Grace, Mary Elizabeth Winstead and the audience was aired in six weekly episodes. But, because Alex look different every day, anyone in the audience could play him and be featured in the film. Each episode contained a few webcam diaries in which real fans actually wrote and acted out some of Alex's most intimate moments. The movie reached 70 million views and got strangers discussing their own sense of identity all while celebrating the fact that it's what's inside that counts. In the end, she was right - my woods here again but she would never see me.