Summary of DoubleSpeak, How to Lie without Lying

00:00:00 - 00:10:00

The video discusses the concept of "double speak," which is language designed to evade responsibility, make the unpleasant appear pleasant, the unattractive appear attractive, or to give an air of importance to people, things, or situations. The video provides an example of doublespeak in the form of a visual chart. Lutz goes on to explain how the use of persuasive language can be used to influence people's opinions and behavior.

• 00:00:00 This video discusses the concept of "double speak," which is language designed to evade responsibility, make the unpleasant appear pleasant, the unattractive appear attractive, or to give an air of importance to people, things, or situations. Doublespeak can be divided into four types: inflated language, language designed to make the simple seem complex, language designed to avoid a distasteful reality, and deceptive language. Edward Sapir argued that language is a guide to social reality and that human beings rely on it to communicate their situations and experiences. This video provides an example of doublespeak in the form of a visual chart.
• 00:05:00 In this video, Lutz points out that there are many instances of doublespeak in the world, where words are used in a way that is not truthful. He provides the example of the cholesterol-lowering drug Lipitor, which uses deceptive language to make the drug appear more impressive. Lutz goes on to explain how the use of persuasive language can be used to influence people's opinions and behavior.
• 00:10:00 Double speak is a form of deception where the speaker uses terms that have a different meaning than the actual meaning of the words. In this video, William Lutz discusses the different types of doublespeak and how to identify it. Lutz also provides examples of doublespeak in everyday life.