Summary of Got Your First 100 Customers, Now What? Scale SaaS Past 1,000 Customers

00:00:00 - 00:10:00

Rob Walling offers advice on how to scale a SaaS business past 1,000 customers in this video. He suggests using SEO, cold outreach, marketing, pay-per-click advertising, and in-person events as marketing approaches, and provides tips on pricing and on finding complementary software or information products.

• 00:00:00 In this video, Rob Walling discusses how to scale a SaaS business past 1,000 customers. He offers advice on marketing approaches and pricing, and discusses a book he plans to release on the topic.
• 00:05:00 The five main marketing approaches used to scale a SaaS business past 1,000 customers are SEO, cold outreach, marketing, pay-per-click advertising, and in-person events. The video's sponsor, lemon.io, provides vetted senior-level developers at competitive rates, and subscribers can get 15% off their first four weeks working with them. SEO, cold outreach, and marketing are often the most effective approaches, with pay-per-click advertising being the least effective and in-person events being the most effective. A founder should figure out which approach they want to learn more about and then start running experiments to see which one works best. If an approach isn't working, they should change it.
• 00:10:00 The video discusses how to grow a SAS SaaS company past 1,000 customers. One key strategy is partnering with influencers and other people who have a large audience. Another strategy is finding complementary software or information products that can help your product.