Summary of The Most Underrated Chips Company | Business Case Study

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Balaji Wafers is a Indian potato chip company that has seen significant growth in the past forty years. The company's founder, Chandubai, faced many challenges, including keeping up with demand and dealing with unfavorable business conditions. However, he eventually succeeded through innovation and determination. Today, Balaji Wafers is the second-largest potato wafer company in India, and Chandubai is a successful entrepreneur.

• 00:00:00 Balaji Wafers is a chip company that has seen significant growth in the past forty years, beginning from a small canteen in a cinema hall. Chandubai, the founder, faced many challenges, including keeping up with demand and dealing with unfavorable business conditions. He eventually succeeded through innovation and determination. Today, Balaji Wafers is the second-largest potato wafer company in India, and Chandubai is a successful entrepreneur.
• 00:05:00 Chandubai, a potato wafer and snacks company, has faced setbacks in recent years, but has rebounded with a new packaging design and multiple flavors of noodles. Chandubai's founder, Chandua, understood the needs of consumers and focused on local flavor variations, which has helped the company maintain market share.