Summary of Exclusive Chat with Kaspersky Leaders I Elizaveta Kaydash & Purshottam Bhatia

00:00:00 - 00:20:00

In the "Exclusive Chat with Kaspersky Leaders I Elizaveta Kaydash & Purshottam Bhatia" YouTube video, Elizabeth Kaydash and Purshottam Bhatia discuss Kaspersky's plans for the Indian market, focusing on digitalization and expanding their reach through local partnerships. They express appreciation for the Indian market's rapid development and the importance of adapting to emerging threats. Kaspersky aims to provide the best products and technologies to cover all aspects of a user's digital life, with a goal to expand their reach to the last mile consumer in India by adding more partners and catering to various channels, including digital platforms. The speakers also touch upon the changing trend in how customers purchase Kaspersky products, with a focus on digital formats and the adoption of e-wallets in India. Kaspersky is committed to supporting Indian partners and empowering them with product knowledge and supply to consumers. The speakers express their excitement for the upcoming year and the strategies they have in place for growth.

• 00:00:00 In this section of the YouTube video titled "Exclusive Chat with Kaspersky Leaders I Elizaveta Kaydash & Purshottam Bhatia," Elizabeth, a Kaspersky leader, shares her experiences during her India tour, expressing her appreciation for the open heart and hospitality of the people. She is accompanied by Purshottam Bhatia, who leads the Indian market for Kaspersky's consumer segment. They discuss Kaspersky's plans for 2024, focusing on digitalization and providing the best products and technologies to cover all aspects of a user's digital life. They also mention the importance of adapting to emerging threats and Kaspersky's commitment to protecting consumers with its in-house R&D team and deep learning of global cyber threats.
• 00:05:00 In this section of the YouTube video titled "Exclusive Chat with Kaspersky Leaders," Elizabeth Kaydash discusses Kaspersky's strategy for the Indian market, which is considered a strategic and growing territory for the company. As a truly global company with a presence in over 200 countries and 30 offices, Kaspersky sees significant potential for growth in the Asia Pacific region, particularly in India. To build on their existing success, Kaspersky plans to continue increasing partnerships and expanding their global network to better serve the Indian market and deliver their products to end customers. With a focus on both digital and channel businesses, their goal is to provide the best tools and resources to the market and establish strong relationships with partners to ensure customer satisfaction and security. For 2024, the responsibility for the Indian market lies with Purshottam Bhatia, and his goal is to expand Kaspersky's reach to the last mile across India by adding more partners and catering to various channels, including digital platforms, to provide consumers with the most comfortable and convenient options for purchasing cybersecurity protection.
• 00:10:00 In this section of the YouTube video titled "Exclusive Chat with Kaspersky Leaders I Elizaveta Kaydash & Purshottam Bhatia," the speakers discuss their experiences in the Indian market and the importance of local partnerships. They express their inspiration from the market's rapid development and the desire to expand their reach through strong partnerships. Kaydash shares her experience launching a subscription model for consumer cybersecurity products in India, which has been successful and recently received an award as the best product of the year. The speakers believe that this award will add value to consumers and give partners confidence in selling the global brand. They also touch upon the potential expansion of their global channel network into new markets like Africa.
• 00:15:00 In this section of the YouTube video titled "Exclusive Chat with Kaspersky Leaders," Elizaveta Kaydash and Purshottam Bhatia discuss the changing trend in how customers purchase Kaspersky products. While physical CDs and DVDs are becoming obsolete in many markets, there is still a demand for them in countries with low internet penetration. However, the trend is moving towards digital formats, and India is leading the way with the adoption of e-wallets. Kaspersky is focusing on delivering the latest technology and products to these markets to meet the growing demand. The company is also putting a big emphasis on family protection and education, with a focus on Safe Kids and partnerships with schools and universities. Kaydash concludes by stating that Kaspersky's role as a global leader comes with the responsibility to educate the new generation about digital safety. The relationship with local resellers and distributors is crucial for Kaspersky to provide the best protection to every household.
• 00:20:00 In this section of the YouTube video titled "Exclusive Chat with Kaspersky Leaders I Elizaveta Kaydash & Purshottam Bhatia," the speakers discuss Kaspersky's strong relationships with distributors and channel partners in India, emphasizing their closeness to the ground and quick response to challenges. They highlight consumer awareness as an important ongoing activity and the use of digital media to reach the last mile consumer. The speakers also mention empowering the channel and guiding them about product features and supply to consumers. They express their commitment to supporting Indian partners and their belief in their potential for success with Kaspersky's assistance. The speakers also express their excitement for the upcoming year and the strategies they have in place for growth.