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The CEO of Bicara UKM talks about the importance of branding, and how it can help an individual or company succeed. He discusses how the company has developed a successful brand, and how it is essential for success in social media or any other form of communication. The CEO also mentions that it is important to have an identifiable brand, even if it is only in one category, in order to attract and retain customers.
Bicara CEO UKM 26112022 discusses the company's focus on competency over sensitivity, as well as one of its brands that is dedicated to providing personal satisfaction. The value of a brand is discussed, along with how to keep a positive brand equity alive. The CEO also thanks those who have purchased his products and suggests that university or staying in school is a good way to avoid having to call him.
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