Summary of - Lezione n4 - COSA DOVREI VENDERE

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00:00:00 - 01:00:00

In this YouTube video, Gianni Russo from Italy discusses the importance of market analysis and choosing the right products to sell in order to be successful on eBay. He recommends becoming a professional marketer, conducting market research, and setting standards for listings in order to increase sales.

  • 00:00:00 This lesson is about what you should sell in order to make money. It covers different topics such as online retail, selling used items, and selling through social media. Two people have been chosen to do an in-person interview with Gianni, one of which is a customer and one of which is Gianni's collaborator.
  • 00:05:00 The video discusses how to sell used children's items, and provides examples of different types of items that can be sold. It stresses the importance of offering value to the customer, and advises sellers to research the products they are selling in order to make them as appealing as possible.
  • 00:10:00 The video discusses the basics of Gianni's business, before he leaves for America to start his own shop. He says that the first thing he needs to do is to take some measurements and do some tests to determine the value that the customer perceives the product at. He goes on to say that the shop should be uniform in appearance, with no deviations from the norm. He also says that he needs to create better descriptions and convert them to a more reader-friendly format. Lastly, he talks about the importance of having a background in product design, and how it is important to test your products before putting them on the shelves.
  • 00:15:00 This lecture covers what sellers should sell, and what products are the most popular and sold. I see that you have all types of rugs, padding, and mats. The most popular rug is the moquette, followed by the marchetti. Most of these rugs are made of rubber or fabric. The first thing I had to do was analyze why these products are selling more than padding or mats. I found that the rubber rugs are more popular because they last longer and are easier to clean. The fabric rugs are also popular, but for a different reason--many people buy them because they think they will make their car look better. Analyses of the product's sales volumes and seller numbers are important in order to determine where to focus your marketing efforts. If the numbers are normal, you should be able to make a profit with two products. If the numbers are high, you should expand to three products.
  • 00:20:00 In this video, Gianni Russo from Italy discusses what he would sell in his shop, Pocket Rocket, if he had to choose just one. He found that the Pocket Rocket is selling for 615,000 euros, which is already more than the average price of a car. He also found that there are fewer buyers than expected, and that even he was not expecting there to be so few. He calculates that, with 600 two-man shops, there would be 600,000 euro in potential sales. He then points out that even if he only sells 233 of those 615,000 euros, he will still make more money than a typical eBay seller who sells only one product. He urges viewers to think critically about the products they are selling and to research the category before selling anything. He also suggests doing market research to figure out where a product should be positioned on the eBay site. Finally, he provides a sales goal for viewers and tells them how to measure their progress.
  • 00:25:00 In this lesson, the presenter discusses the importance of analyzing one's market and how to increase sales by selling products that are in high demand but have low margins. He also recommends becoming a professional marketer in order to compete with newer generations of collectors.
  • 00:30:00 In this video, Tiboni discusses the importance of test marketing and how to increase click-through rates on eBay. He recommends setting standards for your listings, such as having the same title, description, and price, and using a sponsor to increase visibility. Tiboni also suggests conducting a phase test before making a big investment, and warns that if you aren't looking to make a profit, you shouldn't try test marketing.
  • 00:35:00 In this video, Gianni talks about the importance of having a system in place when selling products on eBay. He explains that, if the product being sold is not selling well, it is important to look at why this is the case and find a way to improve it. Gianni also mentions that, if one is selling a product that is popular on eBay, it is important to make sure that the photos and descriptions of the product are up to par.
  • 00:40:00 In this video, Montenero explains the standard procedure for selling products in e-commerce. He emphasizes the importance of testing products before selling them to make sure that the customer is satisfied. He also recommends using a logo in product photos to increase sales.
  • 00:45:00 The speaker explains that there are variables that do not need to impact the sale of products, and that you cannot clone products. He warns of the dangers of making clothing that is different because the return back is not the same because then the fools duplicate improperly. There is a test that is done with two variables, and one is clear while the other is different. What happens next is that the fools who duplicate the world and understand that they can pray the system in this way get to 20, and everything closes absolutely. However, according to the speaker, one could introduce a product that does not always make the same product category sell as much, or my brand takes over and is then left to its own devices. He then goes on to say that when you do the test with two sections, neither one is duplicated, and one changes only one parameter in the title, and the walk starts. The speaker advises that you should try this out on eBay, and if it does not work, change the photos in the section about the product. He also talks about a competitor who is very important and changes the pictures on eBay. It is clear that this strategy will work, but it requires a lot of preparation. Finally, the speaker tells a story about a guy who is
  • 00:50:00 The video discusses the importance of making good product descriptions, and offers tips for doing so. It says that, while there is no specific formula, making sure to include key features and target buyers in a single, concise sentence is the key to success. It also recommends using multiple images and videos to help sell products.
  • 00:55:00 This video is a quick lesson on how to sell on eBay. It covers the basics of what you need to do to set up an eBay account, create an auction, and promote your sale. It also covers some tips on pricing and product presentation.

01:00:00 - 01:10:00

In this video, Giuseppe Pippa shares a lesson about how to create successful products. He starts by discussing how he always asks for feedback on his products before releasing them. He then goes on to say that if someone doesn't like a product, it's okay to not buy it, but it's not okay to write bad reviews. He concludes the video by saying that he looks forward to seeing everyone tomorrow.

  • 01:00:00 In this video, Pierluigi Pippa, a master speaker and business owner, discusses what you need to do to create autonomous and successful people. He starts by discussing how he became successful, and shares a story about how he turned a failing jewelry store into a successful business. He then goes on to share a lesson about how to sell products and services to customers. He finishes the video by sharing a piece of advice for entrepreneurs.
  • 01:05:00 The video discusses how last year they made money but if they opened a business account this year, their taxes would be taken care of. They decided to open their business account and start paying taxes, and they're doing what they always wanted to do - working peacefully and looking for a new product brand. They've already passed 300,500 euros, and they're on track to reach 1 million euros this year. It all depends on you - it doesn't depend on what's happening around you. You have to think about what you want, and then work hard to achieve it. If you don't have a clear goal, you'll eventually give up. 20, 29, 19, 29, 19, 89, 96. That's the addressee's phone number. Piero, the addressee's cousin, should be the person to talk to about this. 74, when they're entered into the system, I'm thinking about it. I don't need your help. Yamaha's copyright should be added to the product. Then they should add the sum of each person's contribution. They close the account, but they open it again. But I can't find it
  • 01:10:00 In this video, Giuseppe explains that he always asks for feedback on his products before releasing them, in order to make sure they're good. He goes on to say that if someone doesn't like a product, it's okay to not buy it, but it's not okay to write bad reviews. He also says that if he ever makes a product that someone doesn't want, it's their own fault because they didn't give him enough feedback to know what would work. He concludes the video by saying that he looks forward to seeing everyone tomorrow.

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