Summary of Robert Cialdini - Science Of Persuasion

00:00:00 - 00:10:00

Robert Cialdini's YouTube video "Robert Cialdini - Science Of Persuasion" discusses the six principles of persuasion that can be used to influence and persuade others ethically. These principles include the principle of consensus, which states that people are more likely to change their behavior when they feel like others around them are also changing their behavior, and the principle of similarity, which states that people are more likely to change their behavior when they see similar behavior being performed by other people.

• 00:00:00 Researchers have been studying the factors that influence us to say yes to the requests of others for over 60 years, and there is a science to how we are persuaded. This science includes six universal principles of influence, which are reciprocity, scarcity, authority, consistency, liking, and consensus. When employing these principles in an ethical manner, the chances of someone being persuaded by your request increase significantly.
• 00:05:00 The five principles of persuasion are: 1) Consistency- making sure what you say and do is consistent. 2) The principle of liking- people prefer to say yes to those they like. 3) The principle of similarity- people like people who are similar to them. 4) The principle of consensus- people will look to the actions and behaviors of others to determine their own opinions. 5) The principle of influence- by getting people to make voluntary active and public commitments, you can influence them.
• 00:10:00 Robert Cialdini, a professor of marketing at the University of California, San Diego, discusses six principles of persuasion that can be used to influence and persuade others ethically. These principles include the principle of consensus, which states that people are more likely to change their behavior when they feel like others around them are also changing their behavior, and the principle of similarity, which states that people are more likely to change their behavior when they see similar behavior being performed by other people.