Summary of Why Is No One Reading My Newsletter? Margo Aaron

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00:00:00 - 01:00:00

Margo Aaron provides tips on how to improve engagement with readers of newsletters, including segmenting readers and writing in a human tone.

  • 00:00:00 Margot Aaron, from That's Interesting, is presenting about how to ignite your newsletter and how to test different topics to see what works best for your audience. There are also two contests going on, one for a free year of curated newsletters, and the other for favorite newsletter.
  • 00:05:00 Margot Aaron from "Why Is No One Reading My Newsletter?" discusses the importance of being engaging, entertaining, and focusing on the reader's needs when writing newsletters. She offers a rule of thumb for newsletter length and cautions against writing for the sake of being a good writer.
  • 00:10:00 The newsletter-writer discusses the importance of length, and how it depends on the content and the audience. She also discusses the importance of staying true to integrity, and how it is important to be aware of the voices in one's head. Finally, she discusses the importance of targeting the right audience, and how it is important to be aware of one's competitors.
  • 00:15:00 Margo Aaron discusses the importance of having a laser focus when writing newsletters, and how neglecting to do so can lead to a lack of engagement with readers. She gives the example of Nike's "Just Do It" slogan, which was created for and aimed solely at athletes, and how the company's competitors have failed to duplicate its success. Aaron encourages newsletter writers to focus on their readers, rather than their colleagues, and reminds them that the competition is not other newsletters, but apathy and inertia.
  • 00:20:00 The video discusses why some people don't read newsletters and offers tips on how to improve newsletter writing. The attendee suggests that a newsletter should be relevant to its readers, and suggests ways to determine what is relevant to them.
  • 00:25:00 This author urges readers to pay attention to different metrics when it comes to their newsletter, such as clicks, opens, and unsubscribes. She also suggests paying attention to which pieces resonate with readers and which ones they are more likely to buy.
  • 00:30:00 Margo Aaron discusses how frequency affects the relationship between a newsletter creator and their readers. She advises that, depending on the audience, different frequencies may be optimal.
  • 00:35:00 The speaker discusses the importance of being attentive to your market, writing in a way that is not annoying to your audience, and sending newsletters at the right time and frequency. She also recommends establishing a connection with your readers through newsletters, emails, and other interactions.
  • 00:40:00 This video discusses why newsletters may not be being read, and provides tips on how to improve engagement with readers. Margo Aaron provides clarity in her explanation, and highlights the importance of subject lines. If a newsletter's success or failure is based on its subject line, then the author has a bigger problem. If a newsletter is read consistently, it is likely that readers will become engaged.
  • 00:45:00 Margo Aaron provides tips on improving newsletter open rates, emphasizing the importance of creating a relationship with readers. She also emphasizes the importance of using a human tone in subject lines.
  • 00:50:00 Margaret Aaron provides advice on how to deal with a newsletter's open rate problem. She advises that if the open rate is not matching the relevance zone of the newsletter, then it may be time to ease the readers into the real stuff. She advises that if a writer feels their current list does not match their relevance zone, they should segment themselves.
  • 00:55:00 The author of the video recommends practicing writing differently for different lists so that you can create more authentic and effective newsletters. She also advises against burning down old newsletters in order to make room for new subscribers.

01:00:00 - 01:10:00

Margo Aaron talks about how to make newsletters that people will actually want to read. She says that it's important to have a mix of content and to keep testing different strategies until you find something that works. She also advises against giving away too much for free.

  • 01:00:00 Margo Aaron discusses the benefits of newsletter referral programs for solo bloggers, and how they differ from sponsored content or advertising. She emphasizes the importance of testing different strategies before committing to a particular approach, and advises against offering free coaching to consumers who are already receiving the newsletter for free.
  • 01:05:00 In this video, Margo Aaron discusses why no one is reading her newsletters, and how to create a relevant and engaging newsletter that will drive subscribers. She also recommends subscribing to her newsletter list and participating in her upcoming Slack community event.
  • 01:10:00 Margo Aaron discusses the importance of newsletters in marketing and how to better craft content for them. She also discusses the software she uses to help with content strategy and product management.

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