Summary of Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)

00:00:00 - 00:05:00

In this video, Steve Jobs talks about how marketing should focus on values, not product features or statistics. He believes that Nike has remained successful because they focus on their core values and communicate them to their customers. Apple plans to do the same with a new marketing campaign. This video is inspirational and speaks to the company's beliefs that it is the people who think differently that move this world forward.

• 00:00:00 In this video, Steve Jobs explains how marketing should focus on values, not product features or statistics. He describes how Nike has remained successful by focusing on its core values and communicating them to its customers. Apple plans to do the same with a new marketing campaign.
• 00:05:00 This video honors those who have changed the world, with some examples being people who have used computers and those who have fought for change. The video also features a theme song called "Think Different" which speaks to the company's beliefs that it is the people who think differently that move this world forward.